Bianca Banares, Author at Gekkoshot https://gekkoshot.com/author/bianca-banares/ Mon, 14 Nov 2022 15:45:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.4 https://gekkoshot.com/wp-content/uploads/2022/01/cropped-gekkoshot-email-g-32x32.png Bianca Banares, Author at Gekkoshot https://gekkoshot.com/author/bianca-banares/ 32 32 5 Website Navigation Tips For a Smoother User Experience https://gekkoshot.com/5-website-navigation-tips-for-a-smoother-user-experience/ https://gekkoshot.com/5-website-navigation-tips-for-a-smoother-user-experience/#respond Thu, 14 Jul 2022 12:35:48 +0000 https://gekkoshot.com/?p=358766 There are multiple aspects that web design can foster for a great user experience. However, if you overlook these features, you can ruin your users’ experience. From the visual aesthetic of the website, to the use of text and functionality, such as website navigation, a good website needs a balance between visual concepts and a […]

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There are multiple aspects that web design can foster for a great user experience. However, if you overlook these features, you can ruin your users’ experience. From the visual aesthetic of the website, to the use of text and functionality, such as website navigation, a good website needs a balance between visual concepts and a responsive website. 

 

One of the main elements to think about that can make or break a website’s UX Design, is website navigation.  An easily-navigable website will help users find the content they’re looking for, and offer them a positive experience that will encourage them to return.

 

Let’s look at why website navigation is important, and how you can provide users with a flawless user experience. Here, we dive into the basics, plus tips on how to design your site.

 

What is website navigation and why is it important?

 

Imagine the scene: You’ve been wanting a new bag for a while. Finally, you sit down, browse different designer’s eCommerce sites and pick your favourite. After deliberating, you’ve found the perfect bag and want to make your purchase. But once you’re ready to pay—you can’t locate the “checkout” button.

 

After all that browsing, completing your purchase seems far too complicated. So eventually, you give up in favour of another brand.

 

Web design Belfast navigation refers to what facilitates this user journey, and is impacted by the architecture of your site: the organisation of links, menus and the connection between different pages on your website all play a role in navigating.

 

Good web design Belfast navigation practices would avoid a scenario like the one above for your own brand. It impacts traffic, conversion, bounce rates—and is a determining factor in the user experience of your design.

 

Types of web design navigation menus

The heart of navigation lies in your website’s menu. A website menu is a series of linked items that help users navigate between the different pages or sections of the site.

 

There are several standard types of website navigation menus that are recognised throughout the online world. We’ve outlined these below, including visual examples from website templates. Depending on your design, any of these, when implemented with our best practices in mind, will help users find their way around your website with ease.

 

 

Horizontal navigation

This is a classic menu that usually appears at the header of your website. Running horizontally across the screen, a horizontal navigation menu will list the pages available on your site.

 

Because it’s a standard in web design, this type of menu is intuitive to use, and easy for visitors to find.

 

Dropdown navigation

While we do recommend limiting your menu items, if a website contains a lot of content, that’s not always possible. In such cases, you can create a dropdown menu. Dropdown menus are large lists or panels that open up to an array of options.

 

To avoid information overload, you can use design tools to create hierarchy within this element. Pay attention to typography and make sure each category and sub category stands out. You can also use extra space around each item so that visitors understand the distinction.

 

Hamburger menu

While this is primarily seen on mobile navigation, this simple three line icon is now being seen on many desktop versions of websites, too. The hamburger menu offers a minimal icon that doesn’t interfere with the website’s design and is especially useful when real estate is limited (like on mobile devices).

 

Sidebar

Sidebar menus are vertical menus placed on the left or right of a website. This is a list that is located on the side of your page. Your sidebar lists can be minimal, or can take centre stage and become an integral part of the design.

 

Footer navigation

Your website footer is a great place to add your social media links, and any other important links that site visitors may find useful. It can also repeat the navigation menu at the top of your page.

 

Web Design Navigation Tips: 

  1. Add a search bar – Having a customised search bar helps your users look for what they need seamlessly and thus, gives them a more positive experience on your website. 
  2. Label your menu clearly – Having a descriptive navigation menu helps search engines like Google understand the topics your website covers. 
  3. Link your logo back to the homepage – By linking your logo to your homepage, you are considering your users’ behaviours on your website. This is an intuitive action for most website visitors and thus, it is important to include this. 
  4. Indicate what page the user is on – Labelling pages is important for navigation as it allows your users to know where they are clicking onto and if that page has the information they are searching for. 
  5. Ensure visitors can reach any page, from any page – By connecting all your pages, you allow for all pages to be accessible, anytime, anywhere. When you anchor links, this helps users navigate between pages. 

There you have it, 5 navigation tips for a smoother user experience. If you are looking to start your next web design project then contact us today! 

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The True Cost of a Cheap Website https://gekkoshot.com/the-true-cost-of-a-cheap-website/ https://gekkoshot.com/the-true-cost-of-a-cheap-website/#respond Tue, 05 Jul 2022 15:46:39 +0000 https://gekkoshot.com/?p=358760 We get it. Giving into the temptation of a bargain is easy to do. Especially if it’s the opportunity to take your business online. However, the web design industry is highly competitive for good reasons. Behind a beautifully designed and functional website, is a team of experts in research, web development, copywriting, SEO marketing and […]

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We get it. Giving into the temptation of a bargain is easy to do. Especially if it’s the opportunity to take your business online. However, the web design industry is highly competitive for good reasons. Behind a beautifully designed and functional website, is a team of experts in research, web development, copywriting, SEO marketing and content scheduling. That’s why here at Gekkoshot, we are a top web agency specialising in web design, SEO and social media marketing. However, not all agencies are equal in this regard. In this article, we will discuss how investing in a cheap website can cost you more in more ways than one. 

When you cut corners with designing a website, you may be cutting out essential steps that ensure you have both a website that prioritises your target audience and is functioning both at the front end and back end. 

Cheap Website = Low Rankings 

Cheap website templates don’t adhere to SEO best practices. This means they will never appear on the first page of Google and your customer will be driven into your competitor’s arms. When you use a website template that doesn’t prioritise on-page and off-page SEO, you won’t be ranked highly on search engines such as Google. Ranking is based off of your content and website optimisation which makes cheap templates a loss for your website and business.

 

Slow, Bloated & Unsecured

A single template website is built with mainly different businesses in mind, so they are cram packed with hundreds of features you’ll likely never need. With that in mind, behind heavily styled templates, is hundreds of lines of code. The more stylised a website is, the more the backend can be slow and bloated with all those modifications. It will also only be fitted for one type of device viewing and thus it will not be efficient for mobile use and won’t be ranked highly by search engines.

 

A Cheap Website Means a Loss of Control

When you make changes such as updating your website, fixed templates do not have that type of functionality or flexibility and thus the absence of a developer makes it difficult to control your website the way it is best suited for your business. You will have to make inefficient compromises which will be at your expense.

 

Low Cost & Budget Hosting

In web design, there is a lot more to hosting than just the server used. When choosing a hosting provider, you will need to consider whether or not they have a dedicated support team and do regular website maintenance and audits to ensure that everything is running smoothly. As this is a technical skill, you need an individual who can pinpoint issues and that you can talk to any time you may have an issue. Here at Gekkoshot, we prioritise our client’s satisfaction and thus, our client service and support go hand in hand with our web design. 

 

We don’t just give you a cheaply built website, we give you the experience of con-creating with us and our team of marketers, developers and strategists to fit all budget ranges. If you want to know more about our work, contact us here. 

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Decoding Google Analytics https://gekkoshot.com/decoding-google-analytics/ https://gekkoshot.com/decoding-google-analytics/#respond Fri, 24 Jun 2022 13:37:18 +0000 https://gekkoshot.com/?p=358743 Understanding your site traffic is crucial to figuring out whether or not the strategies you have in place are working. What works and what doesn’t work online is of utmost importance, it’s all a number’s game. By optimising your Google Analytics, you have a better understanding of the types of people you are reaching and […]

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Understanding your site traffic is crucial to figuring out whether or not the strategies you have in place are working. What works and what doesn’t work online is of utmost importance, it’s all a number’s game. By optimising your Google Analytics, you have a better understanding of the types of people you are reaching and their user behaviour when they land on your website. Here at Gekkoshot, Google Analytics is an important metric for us to understand so that we can deliver the best results for your business. 

In this article, we’ll be breaking down the key terms you need to know with Google Analytics as well as understanding your Google Analytics Dashboard. You will be able to determine:

  • Pages that people visit, where and when they do and why they may leave the page
  • How long they stay on site and site pages
  • Traffic sources and the common devices where that traffic is derived from 
  • Best performing content and how it may influence your sales

Here are the main definitions you need to understand Google Analytics:

  • Users: 
    • The number of people who visit your site at least once.

 

  • New Users:
    • The number of first-time users during the selected date range in Google Analytics

 

  • Sessions:
    • A session is recorded when a user lands on your website. Every time someone visits your website that is another session created. The number of sessions can be higher than the number of USers/New Users

 

  • Pageviews:
    • A pageview is when someone lands on a webpage on your website. For example, if a visitor visits your website and visits 3 webpages, then Google will record this as 1 user, 1 session and 3 pageviews.

 

  • Average Session Duration:
    • This is the average length of time that visitors are staying on your website during a session.

 

  • Bounce Rate:
    • This is the percentage of single-page view sessions where there is no interaction on the page. Remember, the lower the bounce rate, the better.

 

  • Traffic Channels:
    • These are the areas in which people are entering your website. Google categorises them into various “channels” such as direct (URL), referral (External linking), organic search (search engines), social (social media), email (newsletters), paid search (advertisements). This is particularly valuable if you want to know whether or not your SEO efforts are paying off or if your social media strategy is working or not. 

 

Understanding Your Google Analytics Dashboard

The main homepage of your dashboard is where all the data is compiled and summarised. If you want to delve deeper into the details of your analytics, such as traffic data, the visitor behaviour on your website and how they landed on your website, then this section is dedicated to you. 

 

Firstly, you will need to set a date range for the desired period of time. Typically, a good example of this is the previous 30 days – 90 days.

 

Identify your users by analysing how many users typically visit your website and the average time they spend on your site. Looking at your average session duration, if the number is low (like under 2 minutes), then that might mean that the content you have or information on your website isn’t the search intent that your users are looking for. In order to keep people interested and thus have a longer session duration on your website, you need to have original and high quality information that is valuable to your users. 

In order to see what users do once they’re on your website. You can access this data by looking at your bounce rate. If the bounce rate is high, then people are not really interested and not clicking on information on your website. There could be a magnitude of reasons for this; there may not be enough CTA buttons (call to action) that encourages users to click to other pages. 

Another important factor to look at is your top performing pages, if you see blog posts that get a lot of traffic, then that post has the right type of information on it. Pages that are not doing as well may mean that users are not looking for this information. These performance indicators are what help you determine whether or not your digital strategy is working. You can use this information to tweak the lower-performing pages and check after another 30-90 days to see if the changes have had a positive impact.

Finally, an important piece of information that is always overlooked is the responsive design of your website. The device in which your users prefer to view your website highlights whether or not your website is tailoring to their needs. For example, if most of your users prefer using their mobile devices, then having your website mobile optimised should be a high priority. Tailoring the user experience of your website helps  direct your strategy towards more goals that will result in better conversions. 

 

There you have it! All the information you need for Google Analytics. Data helps drive better business decisions. You can make your business thrive just by looking at your performance indicators. If you want more information on bettering your website, take a look at our other blogs here or contact us today for a free consultation. 

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7 Ways to Collaborate SEO & PPC in 2022 https://gekkoshot.com/7-ways-to-collaborate-seo-and-ppc-in-2022/ https://gekkoshot.com/7-ways-to-collaborate-seo-and-ppc-in-2022/#respond Fri, 10 Jun 2022 12:59:11 +0000 https://gekkoshot.com/?p=358732 In this article, I will discuss how you can interlink your SEO and PPC to elevate your digital marketing strategy.   Don’t Fall for Paid Keyword Tricks   In order to make the best use of keywords, it is important to understand the intention behind search terms. As an SEO-marketer, search intent is a number […]

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In this article, I will discuss how you can interlink your SEO and PPC to elevate your digital marketing strategy.

 

Don’t Fall for Paid Keyword Tricks

 

In order to make the best use of keywords, it is important to understand the intention behind search terms. As an SEO-marketer, search intent is a number one priority to making our keywords work. Search intent is the “why” behind each keyword query. Why did the consumer make this search? By understanding search intent, you are better able to tailor the relevant answer to their query. 

 

Google’s SEO success has deviated from relevance. Google presents results based on the interpretation of the search term. Google’s SERPs (Search Engine Results Pages) are definition-styled SEO pages, and thus often when you search terms, Google often prioritises definitions at the top of their SERPs. 

 

The bottom line is that you need to make sure your published content aligns with Google’s organic results and helps searchers accomplish the task they wanted to accomplish. Keyword traps are often presented as mismatched intent of double meanings and thus it is important to keep this in mind when you are creating original content for SEO.

 

Share Your PPC Market Insights for Headlines & Article Topics

Pursuing a new keyword can be a difficult endeavour. Before you see measurable results, it might take a few months. There’s a risk when you are making changes to your digital marketing strategy. If your strategy is impacting your click through rate (CTR) and the engagement is not as high as you would like it to be, then you need to reassess your SEO ranking factors. 

 

Search engine marketing or SEM, is the opposite of this. Having a PPC ad copy can help generate short-term and fast results which the insights taken from PPC campaigns can be used to tailor your SEO strategy. This can then be tested on multiple aspects of your content, building a data portfolio that supports your SEO campaigns. 

 

These aspects can range from headlines to article topics to specific keywords. PPC insights will reveal if headlines are generating click-through traffic, bounce rate and other engagement metrics.  

 

Long-term PPC insights can help you decide what are the best topics to talk about and optimise your meta descriptions and headlines to fit your consumer market’s needs. 

 

Optimise Your Website to Receive SEO & PPC Benefits

 

An undervalued way of testing your strategy is optimising your website, particularly your landing page. When it comes to brand marketing the most important thing to remember is that what is remembered is what gets done. If you prioritise your landing page for PPC advertising, then your goal conversions will turn into inquiries, demo requests and live chat queries. 

 

Combining this with SEO, you will be able to monitor the metrics on the results generated by your landing page. Finally, through these results you can create educational content for the same or similar topics which drives organic visibility. 

 

Achieve SERP Authority

In order to achieve as much digital real estate as possible on Google, having an organic presence for a targeted keyword is not enough anymore. There is a range of SERP features on Google that defer organic success. From Google shopping results to localised results, the hurdles to jump over are endless. In order to combat this, you need to collaborate between your SEO, PPC and affiliated partners. You need to analyse your SEO performance, find the highly ranked content you have produced and run PPC campaigns against those keywords. This is what creates the SERP authority for your valued keywords. 

 

Uncover the Keywords in a Consumer’s Journey

Expecting every PPC ad or keyword to convert traffic into leads is unrealistic. Creating content just for the sake of lead generation is not the right way to go about creating valuable content for consumers. Instead, you need to focus on a niche market and how you can further educate this market with your business. Your keyword research needs to refer back to user intent AKA transaction vs. research vs. education. The Buyer’s Journey is a phenomenon that illustrates how consumers go from unawareness to decision-making.

 

Using the buying process as our guideline, your keywords in SEO and PPC campaigns should be educational, solution-generating and transactional. Here at Gekkoshot, we pride ourselves on aligning your business goals with these questions:

 

  • Which keywords are the most profitable
  • Which keywords have high conversion rates and tolerable costs per clicks
  • Which keywords generate the best sales close rates

 

Collaborating between the two is how you can really elevate your digital marketing strategy.

 

Utilise Audience Insights to Clarify Your Messages

 

PPC has many key benefits other than creating instant results. You can test your ads against a range of independent variables such as age and lifestyle. Audience targeting is how you can test your business and product-specific messages versus interest groups. You can further develop your SEO strategy by discovering the hidden long-tail keyword opportunities and align that with your different target audiences.

 

Use PPC Conversion Data to Existing SEO Strategy

The key to search engine optimization is the earlier, the better. The longer you use it, the more actionable the insights become. Oftentimes, combining your SEO strategy to your PPC campaign can help create organic traffic in the most meaningful way. Using data from other campaigns such as leads generated from landing pages can help you reassess your digital marketing strategy and make better, more informed decisions. 

 

So What’s the Bottom Line?

 

PPC insights are valuable. They can help you attain your SEO goals and focus your efforts to better have organic search traffic such as brand visibility and engagement. 

 

However, when you break it down into sizable chunks, there should still be a heavy emphasis on SEO as a  priority. They do go hand in hand but having a solid SEO strategy should be the foundation of any marketing campaign. 

 

Here at Gekkoshot, we lay down the foundations to the continuation of your brand’s success.  Contact us today for more information on how you can develop your SEO strategy for ranking success.

 

GEKKOSHOT has been selected among the Top SEO Agencies in UK by Designrush

UK SEO Companies

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Checking Keyword Rankings in Google https://gekkoshot.com/checking-keyword-rankings-on-google/ https://gekkoshot.com/checking-keyword-rankings-on-google/#respond Tue, 07 Jun 2022 14:27:37 +0000 https://gekkoshot.com/?p=358729 How well does your website rank? What are good keywords? For every digital marketer, these are two very important questions that we need to have answers for. It’s difficult to have one-sentence answers for such a large and diverse topic. I’ll make it easy for you and break it down in this complete guide to […]

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How well does your website rank? What are good keywords?

For every digital marketer, these are two very important questions that we need to have answers for. It’s difficult to have one-sentence answers for such a large and diverse topic. I’ll make it easy for you and break it down in this complete guide to checking keyword ranking in Google!

There are three primary ways to check for keyword rankings in Google and I’ll explain each process briefly so you have a basic understanding of each method. Then I will discuss how to use Google Search Console so you can better understand how your keywords are doing on Google.

 

3 Ways to Check Keyword Rankings

  •  Manually Checking the Keyword Rankings
    • To check your ranking manually, you will need to do a keyword search and scroll through the results pages until your content and website is shown. The disadvantage is that this is a very time-consuming process and is not efficient for conducting analytic reports on your marketing strategy.

 

  • Using Google Search Console
    • This is a free tool provided by Google that is used to check keyword rankings automatically and removes any need for manual labour. 

 

  • Using a Paid Tool such as SEMrush to Track Keyword Rankings
    • SEMrush is an excellent tool to use for tracking specific keywords in Google. This is a personal favourite tool of mine as it helps you track the success of your website. It comes with four powerful SEO tools:
      • SERP (search engine results page) feature
      • Organic Traffic Insights
      • Keyword Manager
      • Keyword Difficulty Tool
      • Search Volume

 

How to Find Your Website Rankings on Google 

Like I previously mentioned, Search Console is a free tool that website owners can use to find out how well their website ranks on Google for certain keywords. It is however, limited in terms of it doesn’t allow you to track keywords, find backlink opportunities or see what your competitors are doing. 

 

Set up Google Console and then go into “Performance Report” and there you will see 4 boxes: total clicks, total impressions, average CTR and average position. There you will see your statistics for the last 3 months. To find out where your website ranks in Google, click “Position” which will show you which queries are ranked in the highest to the lowest position. Keep in mind that this figure is a combination of every URL on your website. To filter out the URLs, click the “Pages” table and click on each URL to check their keyword rankings in Google. 

 

On average, it takes Google 1 day to 4 months to rank a page. With high authority established websites, it can rank 1 day whereas sites with low authority may take 4 months. That is why it is so important to publish pages and content that are properly SEO optimised so that it can be ranked immediately. Check out our SEO services here at Gekkoshot to invest in your website SEO and learn more about SEO tips and tricks to make sure that you continue to rank highly on Google. 

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10 Things to Consider When Choosing A Web Design Agency https://gekkoshot.com/10-things-to-consider-when-choosing-a-web-design-agency/ https://gekkoshot.com/10-things-to-consider-when-choosing-a-web-design-agency/#respond Tue, 10 May 2022 10:55:48 +0000 https://gekkoshot.com/?p=358701   As a business owner, having a well-developed website is an extension to your brand. A good website is fully functional, captures your business’s visual vision and has excellent user interface design. Here at Gekkoshot, we can ease the stress of building the perfect website by providing you with innovative, bespoke websites that are not […]

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As a business owner, having a well-developed website is an extension to your brand. A good website is fully functional, captures your business’s visual vision and has excellent user interface design. Here at Gekkoshot, we can ease the stress of building the perfect website by providing you with innovative, bespoke websites that are not only user-friendly but allow you to be part of the creation. In this article, we will discuss 10 things to consider when choosing the perfect web design agency to partner with.

 

Choosing the right digital marketing agency can be an overwhelming decision process. The factors come down to what agency can support your business’s success. Finding the right fit comes down to what you are looking for. As your website will be the first thing consumers will see, it is important that your website not only outline’s your business’s vision but aligns with your business’s goals as well. This is where good a web design agency comes in handy.

 

They Listen to Your Vision

At Gekkoshot, we not only listen to your vision but we want to make sure that your business’s ethos is the centre of your website. As a business owner, your vision for your business’s website not only outlines your company’s business goals but allows you to have an open-minded conversation with your web developer about how to execute your vision

 

You Co-Create with Developers

It is important to work as partners rather than a simple consumer and service. With the professional help of developers, you will be able to have a conversion-focused website as well as having their expertise on your ideas, concepts and provide a matching strategy. Gekkoshot prioritises our partnership with you and by doing so, we can deliver beautiful and functional websites with your business in mind.

 

They Work with A CMS

Any good web development company knows the importance of using a content management system. Having a CMS in place not only allows you to create beautiful sites but manage all the content created. Websites such as WordPress means that you are up to the industry-standard of marketing and thus, it is important to factor this into your decision. We use WordPress here at Gekkoshot as we believe that the best content management systems do use simple “at-home” DIY software unlike other web building platforms and websites. 

 

They Prioritise Use Responsive Web Design

Responsive web design is a top priority for us here at Gekkoshot and it makes a world of a difference to the user experience as well as how your website will be marketed on search engines. Responsive design also contributes to your website search engine optimization and thus, you can be at a great disadvantage if you have broken links on your website. Having a website that is responsive on every device is another important factor to consider. Here at Gekkoshot, we believe that this is the number one thing to prioritise when designing you business’s website. 

 

They Have a Proven Track Record

Gekkoshot have worked with a wide variety of companies and thus, our web design expertise comes from our long history and experience. As a web agency established in 2006, we have had a plethora of companies we have worked with and continue to work with. From web design to social media management, our portfolio showcases our company’s ability to deliver the best results. 

 

They Have an Experienced Marketing Team

Our marketing team are experts in their field and our number one priority is to make sure your business grows with your website. Unlike other investments where you watch for things to happen in the background, organic traffic doesn’t only come from a beautifully-designed website but from the search engine optimization that takes place behind the scenes. Our marketing team will ensure that your end product will have an active digital presence that makes it highly ranked on search engines.

 

They Communicate with You

Good communication is necessary for every relationship particularly, in t professional partnerships. To track our progress with your website, we will maintain contact with you through emails and you will have a point-of-contact with one of our digital marketing executives. By having excellent communication, we can deliver your vision and create the perfect website for your business.

 

They Develop A Web Design Strategy for You

Working with a web developer means that there will be a design strategy in place to ensure that work will be completed in a timely manner. By having a design strategy, you can ensure that your website will have a good time management system as the work is in progress. At Gekkoshot, we will give you a free consultation regarding your website design queries and we can answer any questions you may have in regards to how long your web design project will take. 

 

They Have Worked with Different Industries

Our range of companies we have worked with range from beauty estheticians to motor sales to Ecommerce. This means that Gekkoshot has a wide range of industry expertise for any website that you would like to have designed. Having industry experience not only comes from your web design agency’s history but also from having recurring clients. 

 

They Prioritise Conversions

Our web developers know the importance of conversions and thus, our websites contain call-to-action buttons particularly for service websites such as Ecommerce. Bespoke and beautifully-designed websites will make sure that they will convert website traffic into leads. This can be achieved through design layout, design principles and information architecture to make sure that traffic will be converted into sales.

If you want to learn more about our web design services, click here for more information.

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