Amée Spence, Author at Gekkoshot https://gekkoshot.com/author/amee/ Mon, 14 Nov 2022 09:08:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.4 https://gekkoshot.com/wp-content/uploads/2022/01/cropped-gekkoshot-email-g-32x32.png Amée Spence, Author at Gekkoshot https://gekkoshot.com/author/amee/ 32 32 Why Social Media Marketing Doesn’t Work (For Most People) https://gekkoshot.com/why-social-media-marketing-doesnt-work/ https://gekkoshot.com/why-social-media-marketing-doesnt-work/#respond Fri, 22 Jul 2022 14:52:49 +0000 https://gekkoshot.com/?p=358779 Whether it’s Facebook, Instagram, LinkedIn or whatever else. Social media marketing simply doesn’t work. At least for most people, it doesn’t.    This is because you’re placing too much importance on the wrong metric. The amount of followers you have.    The issue is this, let’s say you want thousands of followers. If you want […]

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Whether it’s Facebook, Instagram, LinkedIn or whatever else. Social media marketing simply doesn’t work. At least for most people, it doesn’t

 

This is because you’re placing too much importance on the wrong metric. The amount of followers you have. 

 

The issue is this, let’s say you want thousands of followers. If you want thousands of followers then you have to create content that appeals to the masses.  

 

For example, you could start creating more generic content and you’d likely see your follower account begin to rise faster. 

 

But you’re also likely to find that you get zero clients or even leads off the back of this. 

 

On the other hand, as a digital marketing agency, when we share SEO tips, or web design tips, we get way less likes and comments than when we share something more generic. 

 

However, we know that our customers are the people who are interested in SEO, Web Design, Social Media Marketing and everything Digital Marketing related, therefore we know when we share this kind of content, yes it will get less vanity metrics but it also has resulted in people eventually converting into leads and customers. 

 

In summary, yes you need followers to make social media marketing work for you. Even more importantly, you need great content. 

 

However, the big mistake that people make time and time again, is that they create content that focuses on the masses so they can boost their vanity metrics AKA follower count.revit torrent This means they lose focus on creating content that appeals to their ideal customer. 

 

So with your social media marketing, focus on how many leads and sales you’re getting over how many followers you have and you’ll get back on the right track. 

 

If you would like to learn more about our Social Media Marketing services, feel free to get in touch with us today.

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Get More Reviews with These Simple Hacks https://gekkoshot.com/get-more-reviews/ https://gekkoshot.com/get-more-reviews/#respond Tue, 14 Jun 2022 15:38:06 +0000 https://gekkoshot.com/?p=358736 Most businesses today rely heavily on their customer reviews. However, that being said, getting your customers to leave a review is no easy task.    Reviews significantly influence purchasing decisions. In fact, a recent 2022 survey found that a whopping 93% of customers read online reviews before purchasing.    Thus it is extremely important to […]

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Most businesses today rely heavily on their customer reviews. However, that being said, getting your customers to leave a review is no easy task. 

 

Reviews significantly influence purchasing decisions. In fact, a recent 2022 survey found that a whopping 93% of customers read online reviews before purchasing. 

 

Thus it is extremely important to do everything you can to encourage your customers to document their experience (provided it is likely to be a positive one).

 

 In this article, we will show you a very simple way to encourage more customer reviews for your online business.  

 

The number one thing to note is that if you want more reviews, you have to make the review process as easy as possible for your customers. 

 

Asking for a review shouldn’t be a complicated or time consuming process. Which is why we’re going to show you how to create a custom review link that redirects people to your Google reviews, making it incredibly easy for your clients to leave you all those positive reviews!

 

For this to work all you’ll need is a Google My Business account.

 

How to create a custom review link to Google Reviews

 

Step 1:

Open Google Chrome on your computer and search for your business so you see your Google My business show up on the right hand side.

Step 2:

Click on the “Write a review” button next to the Reviews section so that the reviews window pops-up.

 

Step 3:

With the reviews window open, copy the entire link in your browser.

 

Step 4:

Create a redirect so your review link is professional looking. There are a couple of ways of doing this (listed below) but the main goal is to direct your customers straight to your Google reviews. 

 

Use Bitly

You can use Bitly to create a shorter, more slick and professional looking link to send to your customers. 

 

Create a Custom Button

Or you could ask your web developer to create a custom button on your website that redirects to your Google reviews. 

 

Add URL to your Link in Bio

Another way to encourage reviews is by adding your Google reviews URL to your link in bio across your socials. 

 

There are a number of link in bio providers to choose from but most people by now, will have heard of LinkTree. 

 

LinkTree allows you to create a number of link redirects under one umbrella link that you can share on your social media bios. 

 

Here you can include a link entitled something like “Review Us” then simply paste your Google Review URL in here. This means you can easily encourage customers to leave reviews by creating certain social media posts directing them to your link in bio.

 

Step 5:

Test your link. Your redirect should work instantly. It’s best to test it out on your computer and on your phone to make sure everything is linking correctly before sending it to your customers.  

 

Conclusion 

If your clients have to search for your business in Google or Maps to leave you a review, chances are… they won’t. This is why you need to make the process as seamless as possible, while keeping everything looking slick and professional.

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E-Commerce Project of the Year Award https://gekkoshot.com/e-commerce-project-of-the-year-award/ https://gekkoshot.com/e-commerce-project-of-the-year-award/#respond Wed, 27 Apr 2022 10:19:33 +0000 https://gekkoshot.com/?p=358672 Tomorrow night the Gekkoshot team will be attending the Digital DNA Awards, the biggest Tech Awards night in Northern Ireland.   We are very fortunate to have been nominated for the second year in a row.   This year, we are shortlisted for the E-Commerce Project of the Year Award for our work with UK […]

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Tomorrow night the Gekkoshot team will be attending the Digital DNA Awards, the biggest Tech Awards night in Northern Ireland.

 

We are very fortunate to have been nominated for the second year in a row.

 

This year, we are shortlisted for the E-Commerce Project of the Year Award for our work with UK Fitness Equipment.

 

The E-Commerce Project of the Year award recognises A company or organisation that can show itself to be a true vanguard of digital commerce.

 

We want to wish all the amazing companies that have been nominated for an award this year the best of luck, we couldn’t be joined by a better bunch!

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E-Commerce Business Grant up to £4,999 for Rural Micro-Businesses Available Now https://gekkoshot.com/business-grant-up-to-4999-for-rural-micro-businesses-available-now/ https://gekkoshot.com/business-grant-up-to-4999-for-rural-micro-businesses-available-now/#respond Wed, 27 Apr 2022 09:14:37 +0000 https://gekkoshot.com/?p=358659 Do you operate a micro business? (i.e. do you employ less than 10 employees)   Is your business based in a rural area?  (a rural area is defined as an area with a population of less than 5,000 residents and outside designated urban areas of Magherafelt, Dungannon, Cookstown and Coalisland).   If so you may be eligible […]

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Do you operate a micro business? (i.e. do you employ less than 10 employees)

 

Is your business based in a rural area?  (a rural area is defined as an area with a population of less than 5,000 residents and outside designated urban areas of Magherafelt, Dungannon, Cookstown and Coalisland).

 

If so you may be eligible to apply for funding under the Rural Business Development Grants Scheme. 

 

Do you need a new e-commerce website?

 

With this grant you can get half of your e-commerce website cost covered.   By giving a small capital grant to smaller rural enterprises in Northern Ireland, this scheme intends to promote their long-term viability, rehabilitation, and development. Funding for this Scheme is provided through the Tackling Rural Poverty and Social Isolation (TRPSI) Programme funded by the Department of Agriculture, Environment and Rural Affairs.

You Can Apply For This Scheme If:

  • If you are an established, registered private business or social economy enterprise that is currently trading commercially, you can apply for a Rural Business Development Grant by supplying your self-assessment number or Limited Company data, as well as sales turnover information.

 

  • If you have not applied for and received funds under the TRPSI Rural Business Development Grants Scheme in 2021.

 

  • Your company presently employs fewer than ten full-time employees (based on full time 30 hours per week and part time at least 16 hours per week). * A full-time employee is required to work a minimum of 30 hours each week. Part-time workers must work a minimum of 16 hours per week.

 

What The Grant Money Can Be Used For:

​The money can be used to apply for a number of different things including an E-commerce Website to allow online purchase capabilities.

Level of Support Offered:

Capital grants are available for up to £4,999 and are based on 50% of qualified spending. The minimum grant amount that can be submitted for is £500, thus the overall project cost must be at least £1,000. The total cost of the project must exceed £20,000.

Pre-Application Workshop:

You must must attend a virtual pre-application workshop before applying for the Scheme. The goal of the workshop is to clarify the application procedure so that you can make sure you’re following it correctly. Only if you have attended a workshop will your application be considered. There will be a variety of dates to choose from, as shown below: Please email your chosen date and time to register for a pre-application workshop. The workshops will last roughly one hour. If these dates do not work for you, please email rdp@midulstercouncil.org to express your interest, as additional sessions may be scheduled based on demand.

Application Form

Application forms will be made available to anyone who attends the pre-application workshop. This is a competitive process with limited funding available therefore it may not be possible to fund all applications. Grants awarded will be determined on the base of merit.

 

To apply for an E-Commerce website through Gekkoshot please fill out the form below:

 

Rural Grant Enquiry

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5 Reasons Why Outsourcing Social Media Management Just Makes Sense https://gekkoshot.com/5-reasons-to-outsource-social-media-management/ https://gekkoshot.com/5-reasons-to-outsource-social-media-management/#respond Tue, 19 Apr 2022 15:28:51 +0000 https://gekkoshot.com/?p=358487 Can you manage your social media on your own? Sure.   Can you run a business, close deals, manage a team, maintain your online content, AND manage your social media on your own? Probably not.   The benefits of social media for small and medium-sized businesses are endless, not least for boosting brand exposure, generating […]

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Can you manage your social media on your own? Sure.

 

Can you run a business, close deals, manage a team, maintain your online content, AND manage your social media on your own? Probably not.

 

The benefits of social media for small and medium-sized businesses are endless, not least for boosting brand exposure, generating new business leads and improving your customer service. 

 

However, if you run a small business single-handedly, or you’re part of a small team, chances are you don’t have time to get through the simplest of everyday business tasks – let alone think about what you need to post on your social channels to stay relevant! 

 

That’s where outsourcing social media management makes just sense.

 

But what does that entail you may be asking? 

 

Simply put, outsourcing your social media management means handing over the metaphorical keys to your social media accounts (such as Twitter, Facebook, Instagram, and LinkedIn) to a third-party social media manager (SMM). 

 

Your SMM will spend time researching your industry and posting relevant content that speaks to your target audience.

 

However, with just about everyone claiming to be a social media expert these days,  it’s important to select a high-quality social media manager that you can trust at a price you can afford. 

 

Below, I’ve put together 5 reasons why you should think about outsourcing your social media management. 

 

1. Save time 

The most common reason why business owners decide to outsource their social media management is to free up their time. 

 

Which makes sense because the reality is that social media is incredibly time consuming and without a proper strategy in place it can be, well, a downright pain in the butt. 

 

So instead of spending an hour or two a week stressing about what topics you’re going to post and researching your industry and competition, you should instead be focusing on what you do best. 

 

2. Save Money

A lot of business owners believe that they should hire internally instead but hiring a marketing manager or social media expert can be costly – especially if you don’t have the budget to blow on something that doesn’t guarantee results. 

 

The benefit of outsourcing your social media management to another company means that the third-party company is accountable for your success and removes the risks which would be associated with hiring a new member of staff. Outsourcing guarantees a professional service.

 

In the words of Red Adair – “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” 

 

3. Expert insight

We all know how to send a tweet and update our Facebook status, but do you really know how to target your campaigns to maximise success and meet the business goals you desire?

 

Much like you’d hire an SEO expert to improve your search rankings or a sales rep to close more deals, seasoned social experts can produce measurable results for your business.

 

Not only that but Social media platforms are constantly changing and updating. However, it is the social media manager’s full-time job to stay on top of these updates. By outsourcing your social media management to a professional, you are eliminating the need to consistently train your employees every time a new update arises. 

 

4. Fresh ideas and content 

We get it, as a business owner or someone who is around the brand all the time, sometimes this is too close to the picture. 

 

Which means you could be overlooking crucial details that could make a difference in the company’s growth. 

 

Another benefit of outsourcing is that the social media manager will have a fresh perspective, and look at your company’s social media marketing strategy.

Which ultimately could spark insightful details that could generate more income.

 

As marketing agencies deal with a variety of clients in different sectors it brings experience and knowledge they have gained to your campaigns.

 

5. Access to premium marketing tools & reporting

As a business owner, we know it’s easy to put off your own in-house maintenance work while you focus on paying customers. 

 

Which is why in-house marketing teams can sometimes put reporting and analysing of their campaigns on the back burner. 

 

However, by outsourcing to an accredited social media manager like we have at Gekkoshot, you will have systems in place to monitor timelines, budgets and deliverables because their main goal is to improve your ROI.

 

This is why we go the extra mile to maintain transparency with clients when reporting. The reports enable the client to track ROI trends and see if they are aligning with the business aims and objectives. 

 

We will not only give you this information but if something isn’t working we will also give our thoughts on how to improve. 

Another advantage of social media outsourcing is the ability to use some really effective digital marketing tools.

Premium analytics, reporting, and advertising solutions are generally out of reach for smaller businesses. This is due to the fact that they necessitate either a large expenditure or specialised knowledge to manage.

Agencies, on the other hand, rely on powerful software to help their clients develop. In a sense, when you work with an agency, those tools become “yours.”

In summary, outsourcing your social media management is likely to bring fresh talent to rejuvenate your brand with the assurance of a positive return on investment (ROI), while also saving your business time and money.

At Gekkoshot we believe the best approach is a personal one. Which is why we put you in touch with your own dedicated account manager. Each of which are both HubSpot and Meta Accredited. Ensuring everything runs as smoothly as possible.

If you want to learn more about our social media management services simply click here.

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How To Dominate Google in 2022 https://gekkoshot.com/how-to-dominate-google-in-2022/ https://gekkoshot.com/how-to-dominate-google-in-2022/#respond Tue, 19 Apr 2022 09:30:23 +0000 https://gekkoshot.com/?p=8510 How to Dominate Google: SEO is the answer. SEO has been around for sometime now, however the change in the industry has been both consistent and rapid, our SEO in Belfast has grown year on year with the shift to business online and the continued growth in the digital marketing sector.   While SEO is […]

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How to Dominate Google: SEO is the answer.

SEO has been around for sometime now, however the change in the industry has been both consistent and rapid, our SEO in Belfast has grown year on year with the shift to business online and the continued growth in the digital marketing sector.

 

While SEO is hugely a trial and error process – that being down to the fact that Google doesn’t tell all of its secrets within its algorithm – there are so many tried and tested methods that you can utilise to increase traffic to your website and there are new methods and hacks coming to us weekly on how best to beat your competition and have huge success, something we are proud to do everyday for our clients.

 

No matter what stage you are in your journey – Be Bold.

 

1. Attract Customers Before They are Ready to Buy

 

Keywords cost money, we all know that, but the beautiful thing about SEO is that while the initial investment might be high (in some cases, nothing good is ever free), the ROI that you will get as you begin to rank in the top spots and your investment requirements go down is life changing .

 

Buyer intent keywords are the keywords that you want primarily (in turn – the most expensive) – these are the ones that someone is there, searching and ready to buy on the spot.

 

This goes for not only SEO but pay per click as well. Just because these keywords might be out of the budget range, doesn’t mean you shouldn’t go after them. Rather, just adapting your method, here you need to be patient, organic rankings take time!

 

With SEO – Patience is a Virtue!

 

No matter how long it takes you to rank, take the steps, if you aren’t in you can’t win. Remember that people, more often than not research before they buy. If you can grab those people in this stage, you can get their clicks for little to no money. They might not be as lucrative as they are more informational, but what they do hold is an opportunity.

 

Use the SEO Tools Available!

SEMRush, Ahrefs, Uber Suggest, and Answer the public are just a few of the tools that are available to you, don’t just use one, use them all, come to a decision based of data, not thought.

 

These different tools offer up the less competitive keywords that have a similar search pattern.

 

If you use all of the tools that are readily available to you, gather the information and create content around the buyers’ queries, ‘what does ….. do?’.

 

You don’t always have to do this through the blog section on your website, but you can create landing pages that are focused solely on the keyword that you are trying to rank for.

 

This is how most people generate their sales from content marketing.

 

2. Land to Expand

 

As we have said time and time again, SEO is something that requires a great deal of patience. The land and expand strategy? What on earth is that your probably thinking, so here’s how it works.

 

Again, use your tools, head over to the Google Search console into the performance section and you will find the keywords that you are already ranking for. Click into the most popular term that you already rank for and then through to pages.

 

Here you will find a report that shows you a URL linked to the page that ranks for that term.

 

Use your tools and find keyword ideas surrounding that keyword.

 

There will be a long list of long-tail keywords presented to you, from here select the ones that are intent loaded and then add those into the page that you are already ranking for the other term.

 

Now, make sure not to just add in the terms and turn your back, adjust the original content so that they fit in with the narrative so it doesn’t appear spammy.

 

This is the User experience that will be affected if you miss out on this crucial stage and we all know what Google thinks of a bad user experience.

 

3. Building Your Brand

 

Google, as of late, has put more emphasis on brands. If you have a strong brand, then in turn, you will rank faster. Focusing on your brand and having a solid message is the key to driving traffic.

 

There are an abundance of brands out there and touching on Ex-CEO from Google’s wise words:

 

“Brands are the solution, not the problem. Brands are how you sort out the cesspool”

 

Monitor your brand’s growth through the use of Google Trends. Here you can not only see your performance but also your competitors.

 

There is no hack that will make your brand skyrocket through the ranks, but there is always a way to stand out and spark interest – BE BOLD!

 

Out there in the big bad world, if you are a new business, any business for that matter. You are just a drop in the ocean, the ocean being information and content, standing out from the crowd as well as doing all of the conventional steps like running ads, blogging and speaking at conferences.

 

4. Build a Better Mousetrap

 

Building links is still very important, Google of course is looking at other factors, but links help with ranking.  There are over a billion blogs in the world, so it is becoming increasingly difficult to build links.

 

So how do you build links without the spammy, ‘link for a link’ emails?

 

Make it so that people want to link to you without you asking for it.   Offer real value with your content and make it useful to people.

 

Putting money into things like animated infographics, sparking humour, getting engagement, all of this will drive natural backlinks to start occurring.

 

Some companies have such success with these and end up going viral.

 

Touching back to our BE BOLD comment. In terms of the number of people that you can get through your site, it can be more effective to spend the money on building your mousetrap than spending it on marketing. This is why our web design Belfast services are in high demand – we build from the ground up with SEO in mind, in other words:

 

“We build sites that speak to Google: Speed, user friendly and informative – aka your site is the answer to your target audiences questions.”

 

Conclusion

 

I hope that the main point you take away from this is that there are so many factors that are influential in your ranking, but underlying and not technically ranked, is to be bold. If you step outside your comfort zone, think outside the box and be BOLD, the people will come to you.

 

SEO can be somewhat of a taboo topic, there is a lot of industry cowboys, as there is with everything, so if you are thinking of investing in SEO and you just aren’t quite sure where to start, give us a call for some advice – we want to break the industry stigma with our transparent services and give businesses the boost they deserve.

 

If you are looking for fast results, think outside the box and endeavour to be the answer to your target audiences questions.

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10 Quick SEO Wins in 2022 https://gekkoshot.com/10-quick-seo-wins-in-2022/ https://gekkoshot.com/10-quick-seo-wins-in-2022/#respond Fri, 15 Apr 2022 07:00:40 +0000 https://gekkoshot.com/?p=6863 Increasing traffic to your site can be difficult, however, there are a number of quick and easy strategies that you can use to increase your site’s ranking on Google and as a result, boost your monthly traffic. Our Belfast SEO consultants have created this handy guide on the 10 Quick SEO Wins 2022 that you […]

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Increasing traffic to your site can be difficult, however, there are a number of quick and easy strategies that you can use to increase your site’s ranking on Google and as a result, boost your monthly traffic. Our Belfast SEO consultants have created this handy guide on the 10 Quick SEO Wins 2022 that you can use both on-page and off-page.

Talk To An Expert Today
1. Uncover All Your Competitor Keywords 

Analysing your competitor’s keywords is one of the most effective ways that businesses can compete within their niche and rank higher than their competition on Google. There is a range of competitor keyword research tools out there that you can use to uncover your competitor’s keywords. One of our favourite tools to use is SEMrush. Here you can discover competitor keywords quickly by searching using their domain URLs or through keywords. Once you have uncovered your competitor’s keywords you can use them as part of your content creation plan.

 

2. Boost Up Key Pages With Laser-Targeted Internal Links

External link building can be difficult and time-consuming, but if you build the internal links correctly you will be able to see an increase in your website’s traffic. 

You can pick one page or a number of pages from your website that are the most important to you and that you would like an increase in traffic. You can then use Ahrefs and enter your domain and click “Best by links”. Using this you will be able to find a way of strategically working in an internal link on that page.

 

 

3. Find Pages Losing Traffic With Google Search Console

Google Search Console is a tool that you can use to find pages that are losing traffic and see which terms you are losing. You can then analyse how to fix these issues and re optimise those pages. Google Search Console can also help you to view what types of content are ranking now, which you can then use to change and tweak your content to match these trends. This process will help you to improve your website’s ranking.

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4. Increase CTR & Get More Traffic By Tweaking Page Titles (Modelling)

The SERPs are getting more competitive every day and Google is constantly rewarding search results that are getting higher numbers of Click-Through Rates. Using old tags won’t help you to succeed in this anymore. The best way to win clicks is to write a list of the best ranking tags and compare them.

It is a good idea to use what is already ranking and beat it. By carrying out research on what is already working, you can make sure your title tag is set to compete.

 

 

5. Update Your Published Date For Google “Freshness Factor”

As your site grows, it can be easy to forget to update your most important pages and Google knows about this. Google keeps dates on file for when they think you published the last update, but unfortunately, this isn’t always accurate.

If you haven’t updated your pages in a while, Google may think they are old and will let newer content rank higher than you, even if you have been ranking for a while. To prevent this, all you need to do is add new content to your pages, reoptimize the title tags, include H1’s and update the content with the new date.

 

6. Insert LSI Keywords Into Your Pages For More Traffic

Do you want to increase your page’s ranking and get more traffic? A great way to do this is by adding some LSI keywords to your content and giving your web pages more relevance. This will give Google a better understanding of your content and will allow them to connect the text to your target keyword. If your content includes a number of LSI keywords that are relevant to your main keyword, Google will assume it is relevant for a specific question and will rank it higher in its SERPs.

 

7. Take Advantage of A Whole New Traffic Channel With The Least Effort

Did you know that YouTube is the 2nd largest search engine in the world after Google? If you are interested in using YouTube as a part of your marketing strategy, instead of creating totally new content, just re-purpose your high-performing blog posts into videos and upload them to YouTube. You can use Lumen5 or iMovie to create them quickly and easily. 

As a bonus strategy, it is a good idea to embed your video into the original post to increase your website visitor’s time spent on your site and boost your site’s engagement.

 

8. Quickly Identify What’s Making Your Site Slow

Site speed plays a leading role in your website’s success. It affects essential key metrics, including your conversion rate and the site’s visibility on Google. Figuring what is making your site slow can be tricky, however there are a number of handy tools out there that can help you to assess your site’s overall performance. We recommend using a free tool called GTMetrix that will show you a waterfall so you can see exactly what’s slowing your site down.

 

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9. Get A Free SSL Certificate (If you Don’t Already Have One!)

Google is big on security and their algorithm for SEO rankings states that including an SSL certificate on your website shows your site is trustworthy. If your site does now have one Google will display a warning in Chrome to show users there is no SSL certificate present. You don’t have to pay large amounts of money to get one though. You can get them for free by using either Cloudflare or Let’s Encrypt.

 

10. Find Unwanted Indexed Pages, No-Index Them

As your website gets older, it can be easy to forget about past initiatives. With a combination of plugins installed, website themes, and having a number of people working on the site, you will often end up with pages that you no longer want to be indexed anymore. 

On top of that, these pages can often be lacking in content. This will show Google that your site isn’t as credible or filled with high quality content as you think. It is a good idea to get rid of these pages and do a clean up on the backend of your site.

 

If you implement the steps above in our 10 quick SEO wins in 2022, you will be on your way to increasing the traffic that is coming to your website. If you would like to know more information about SEO Northern Ireland and how the team at Gekkoshot can help you, talk to one of our SEO experts today.

 

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3 Fantastic Link Building Strategies for 2022 https://gekkoshot.com/3-fantastic-link-building-strategies-for-2020/ https://gekkoshot.com/3-fantastic-link-building-strategies-for-2020/#respond Wed, 13 Apr 2022 10:51:21 +0000 https://gekkoshot.com/?p=6695 If you are interested in starting a link building strategy for your business, it’s important to understand that results won’t be instant and that SEO is a long game with a great ROI. If carried out correctly, this is a gradual process that will take time to see its full effects. The pages where you […]

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If you are interested in starting a link building strategy for your business, it’s important to understand that results won’t be instant and that SEO is a long game with a great ROI. If carried out correctly, this is a gradual process that will take time to see its full effects. The pages where you build links will play an essential role in determining how high you will rank in Google’s search engine results. Here are our top 3 favourite link building strategies fantastic link building strategies for 2022 along with a step by step guide on how to implement them.

1. Show Your Presence On Social Media

Social media backlinks are seen as a waste of time by many people, due to the fact that they are nofollow and don’t provide much SEO. However, social media links are an important base of links that all businesses should have.

Here is how you can gain five quick wins from Facebook this year:

Step 1 –  Your Profiles ‘About us’ Tab

One of the most effective ways that you can encourage a new user to visit your website is through the ‘About us’ tab on your Facebook profile. You can easily do this by adding your website URL that will link to the about us section of your website. 

Step 2 – Your ‘About us’ Page Description

You can also insert a URL that links to your website into the description in your ‘About us’ section. Having your website URL appear twice on your Facebook’s ‘About us’ tab will make it twice as likely to drive the traffic to your website.

Step 3 – Always Include your Website URL Link in your Social Posts 

If there are any social posts you design that aren’t sending traffic directly to your site, you can still add your website URL as a reference. This can be easily added to anything you are posting about by attaching the link to the bottom of the post before adding your hashtags.

Step 4 – Always have Page Buttons 

Underneath your cover picture on Facebook you can include page buttons. Here you can use these to send traffic to your website when they are clicked on by users. To update these, all you have to do is add or edit your page button and past in your website’s URL. 

Step 5 – Always Add Picture Descriptions 

When you are uploading images to Facebook, you can add your website’s URL to the description of an image. This is a tip that most people don’t know about – so why not start today and stay ahead of the game! Don’t forget to update this every time you change your pictures on social media. 

2. Clean Up Broken Website Links 

The majority of websites have thousands of broken links, a lot of website links internally, and only some links externally. These links can be easily broken and stop working, which most website owners don’t notice, having a negative impact on the user experience and SEO. 

There are many advantages for you to find broken links:

  • Build a relationship with the website owner 
  • Add value to them 
  • Get a high-quality link 

This is a very popular option when choosing how you want to link build.

Step 1 – Decide on a Target Website 

First of all, you need to decide what type of website you want to obtain a link from. You can choose any website you desire, but you should try and be realistic as the chances of getting a link from The Belfast Telegraph after you discover a broken link for them will be very low. 

Instead you should opt for more realistic websites and you should be targeting personal blogs and small businesses. These website owners will be grateful for your help, and will most likely show their gratitude with a link.

Step 2 – Finding the Broken Links 

After you have created a list of the potential websites that you can obtain a link from, you should begin your search for the broken links. Our SEO experts recommend using tools such as SEMRush or Majestic to help you do this. Using these tools you will be able to see exactly what broken links websites have.

Step 3 – Getting in Contact with the Blog Manager 

Once you have analysed all your chosen websites and pages,you can now get in touch with the blog owner to let them know about the broken link or links you have found. We recommend building a good relationship with this website owner. If you don’t have anything relevant to offer, focus on fixing the broken link as you will be more likely to gain other opportunities later when you ask them for a link. 

3. Replicate your Competitors Best Links 

Did you know that your competitors will spend thousands of pounds and put long hours into developing their link building strategies to get high-quality links? If you only have a marketing small budget we recommend that you don’t try to compete with those companies as it will most likely lead to failure. 

Instead of working harder to obtain these links, why not try working smarter. What we mean by this is, let your competitors work hard to get these links, you should then follow them and get the same ones. The point of this is that you should spy on your competitors and steal their best backlinks. This is one of top link building strategies in terms of win rate and time invested into links.

 
Step 1 – Know Who your Top Competitors Are 

Make a list of your top 5 competitors that rank for the keyword you wish to rank for. No matter if they are a bigger or smaller business than you, you will always learn something from them.

Step 2 – Analyse their Backlinks 

Once you know who your top 5 competitors are, you should now analyse their back link profile. You can do this using Majestic, SEMRush or Ahrefs. 

Once you put all the information into these analysis tools, click the link that says backlinks, you should organise the links that are “follow”. 

Then click the Link Type button and export the entire list of URLs you get. You should use this list to click into each link and work out how and why they got that link. 

If you want help with backlinks get in touch with us at Gekkoshot, we specialise in backlinks and getting you ranked top on Google.

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How SEO Can Help Sky Rocket Your Small Business https://gekkoshot.com/how-seo-can-help-sky-rocket-your-small-business/ https://gekkoshot.com/how-seo-can-help-sky-rocket-your-small-business/#respond Tue, 12 Apr 2022 15:02:28 +0000 https://gekkoshot.com/?p=9168 We are specialists in web design, content creation and SEO in Belfast. People always ask us for tips on SEO and how to get a leg up and get their business off the ground. We explain it to clients, often in a way that we now deem too technical. Words can be scary, especially when […]

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We are specialists in web design, content creation and SEO in Belfast. People always ask us for tips on SEO and how to get a leg up and get their business off the ground. We explain it to clients, often in a way that we now deem too technical.

Words can be scary, especially when those words are littered with technical jargon that you don’t understand the meaning of.

So we thought going forward we would simplify the terms that we use to allow everyone to understand exactly what SEO really is and the benefits that it brings to your business, why it is important and how to get great results in the ever changing environment that it is.

 

What is SEO & Why is it Important?

 

Most people are aware of SEO, but understanding exactly what it is is another story.

Definition: The process of affecting the visibility of a website or webpage in a search engine’s unpaid results.

You can read definition after definition and all of the SEO books and the processes that define it and still not really know what’s going on, it is a big concept to get your head around. What we think you are really wanting the answers to after the hundreds of enquiries that we have taken over the years are:

  • How do you “optimise” your site for the search engines?
  • How do you get found organically?
  • How do you know how much time to spend on SEO?

 

It is the answers to these questions that will allow you to leverage from and reap the benefits of SEO, driving more traffic, leads, sales and in turn more revenue and profit.

 

So, Why Should You Care About SEO?

 

What is good advice and what is bad? The world has shifted online, let’s be honest – there is no denying that fact.

The traffic we speak about is people like you and me that are going onto the search engines, people that are looking for specific information, products or services.

Technical Jargon: Specific, buyer intent searches

We practice what we preach of course. We are number 1 for ‘SEO Belfast’, among a lot of others and WHY do we do it for ourselves?

We do it because it GETS RESULTS and YOU can too!

Billboards were great in their time, but life goes on and now ask yourself this question, would you rather put your hard earned money into billboards and get a sea of people in the area with no intent seeing it, or appear in the search results of someone who is on the verge of purchase? I know what I would rather.

 

What Works For Driving Traffic?

 

There are a number of search engines, Bing and Yahoo for example, but I’m going to take a guess that you most likely immediately go to Google.

Figures don’t lie and they are the biggest search engine in the world and growing.

Google is constantly updating how they rank websites in order to give the user the best experience. There were ways that websites used to rank that are now extremely risky and could get yourself blacklisted essentially and you would find yourself not found at all.

So what works? How does Google decide who comes out on top?

There is an algorithm that is beyond complex for this process, what they are basically looking for when a “spider” or “bot” crawls (reads) your site is:

  • High quality content, content that is relevant to the users search
  • They do this mostly based on how many keywords it contains
  • Quality is determined by a number of factors
  • Most commonly how many sites that link to you that have authority (backlinks)

 

Example: We both have a website that has the same purpose. Your friends website links to yours and The Daily mail links to mine. In short, I WIN.

 

Then of course the list goes on (this stuff is not easy)

  • How are your users engaging with you?
  • How fast your users gain access to the information
  • Is your content unique?

 

best seo belfast

Again, they are constantly updating, so even our relevance could suffer, if we are keeping our information up to date (by the way we do this for clients every single day – with dramatic results I might add)

 

Keyword Research & Keyword Targeting Best Practices

 

The first step of the entire process really is to determine what you want to optimise for.

Basically, identifying the terms people are searching for (keywords) that you would like your website to be the answer or solution to.

Simple right?

User types it in, you appear – not quite.

What we are considering while researching and identifying keywords:

  • Search Volume – How many people are searching for your keyword?
  • Relevance – How relevant a keyword or phrase (long-tail) is to you, making sure that your website is in front of the right people, this step isn’t the easiest, it takes practice (years we have been doing this) but the results can be incredible (we should know)
  • Competition – Some keywords are very expensive (high buyer intent), we consider the likelihood for success, something we talk through in depth with every single client.

The first question we always ask to our SEO clients first:

  • Who are you trying to reach?
  • Who is your perfect customer?
  • You should be asking yourself the following if you are considering SEO:
  • What are they interested in?
  • What is the problem that they have?
  • What language do they use to describe the things that they do?
  • Who are they buying things from (competitors or related products/services)

It is only when you answer these questions that you will understand and have possession of a “seed list” of possible keywords that we would expand on. Then comes the fun bit.

There are free tools like Google’s own keyword tool that you can use or Ubersuggest, but the whole process of SEO can be time consuming, so to be done right and your money to get a good return on your investment – time is essential.
We use countless software’s to get all of the information and make a decision on the best and most cost effective route to pursue in order to BOOST YOUR BUSINESS.

 

Keywords aren’t just there purely to rank, they are, but you can use tools that give you ideas for content based on these keywords.

We do in depth research to present the best course of action, seeing what major publications that are talking about your topic are using in theirs and how they are getting their traffic.

 

Where Do The Best Opportunities Lie?

 

Determining the relative competition of a keyword can be a fairly complex task, with each client we ask ourselves so many questions:

  • How trusted and authoritative (in other words: how many links does the whole site get, and how high quality, trusted, and relevant are those linking sites?) other entire sites that will be competing to rank for the same term are
  • How relevant the keyword is to competitors (do they give a great answer to the user’s search query?)
  • How popular and authoritative each individual page in that search result is (in other words: how many links does the page itself have, and how high quality, trusted, and relevant are those linking sites?)

 

We use a lot of software that dives deep into the competitive landscape, giving figures on all that are mentioned above.

 

On-Page Optimisation

 

On page Optimisation comes after the keyword list is complete, this is where we move on and start to implement the keywords into your site’s content.

Having pages that specifically rank for that keyword we are “going after” or competing for.

A good visual to explain this is included in this overview of the perfectly optimized page by Rand Fishkin.

 

Title Tags

The page title is the single most important place that your keyword needs to appear. Google is working hard to understand the meaning of a page punishing those that are aggressive in their use of keywords.
The title tag is not the first thing you see when the page is loaded, but rather the one you see at the top of your browser.

seo title tags

The length matters and keeping it natural yet compelling, that is always our aim and the results have been great.

 

Meta Descriptions

While the title tag is effectively your search listing’s headline, the meta description is kind of like an ad. We research these and make sure that they are optimised so that when you are found, you are clicked.

meta description SEO

If you are worried about your content in terms of the changes that are going to be happening in the SEO landscape, a few things to consider:

 

Body Content

Thick & Unique Content – Word count isn’t something that has a magic number associated with it, generally the longer the better, but it’s the relevance. We have a team dedicated to content generation.

Engagement – Try not to have aggressive ad’s, they just aren’t nice. The page speed should be high. Google is constantly looking at user experience, basically if your page is the solution to what the user typed in.

“Sharability” – Content that users find relevant is more likely to be shared. Not all pages will be, but put out relevant content rather than an abundance of “thin” content.

 

Alt Attributes

The more alt attributes that you use, and the more targeted they are (aka with the right wording), the more effective because Google is more informed on the information that your site is presenting it with.

 

Content Marketing, Link Building & Internal Links

 

This is essentially the architecture of your website or how they are organised. The organisation of your site has a direct link to how various content ranks to searches made.

 

Why are links important?

 

Links = “Vote of Confidence”

Helping Google understand its relevance and authority.

Link Building and the information architecture can be an extremely complex topic – particularly for larger sites, we are here to help with any questions you might have.

Google’s algorithm is largely based on links, having high quality links to your site is incredibly important in terms of traffic. You could do technical SEO until the cows come home, but without links – YOU WILL NOT SHOW UP.

If you are just starting out in SEO, I would have this advice : What is good and potentially drives a lot of traffic in the short term, could cause serious harm to your site in the long term.

If you start generating great content, the links will follow, and we can help with that as well.

 

Identify & Understand Your Linking & Sharing Audience

 

Understanding who is likely to be liking and sharing your content is a good gauge to work off when writing it and adapting it to that specific goal.
We use tools that leverage the information that we do have and then identify leaders and potential linkers in your space, the types of content that is typically shared and created based on that.

Before you create a major piece of content, you should have already thought about how that content will get shared: who will share it, and why would they?

 

Common Technical SEO Issues & Tracking Results

 

We build sites with SEO in mind from the ground up, focusing on what Google tells us to focus on, namely:

  • User experience
  • Mobile friendliness
  • Conversions
  • Content

 

We track and measure all of your SEO results. We take each client on, many of whom over the years have become friends.

Updates are regular and every step of the process is explained, with your own ability to track your performance as well as us.

We are 100% transparent – YOUR SUCCESS IS OUR SUCCESS

 

Additional SEO Considerations

 

We realise as a business ourselves that putting money into something you are unsure of can be a scary thing to do, but SEO really does BOOST your business.

Growing organically ourselves, with hundreds of website and SEO clients has been quite the ride and being number one for SEO Belfast, Northern Ireland and a few others just shows that the work we do does work.

 

So What Now?

 

If you have come this far, you should get in touch with us for more information on what our SEO service can do for your business.

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Beat Your Competition with these E-Commerce Tips https://gekkoshot.com/beat-your-competition-with-these-e-commerce-tips/ https://gekkoshot.com/beat-your-competition-with-these-e-commerce-tips/#respond Thu, 07 Apr 2022 14:08:52 +0000 https://gekkoshot.com/?p=358441 Implement these tips to increase brand recognition, increased customer retention and maximise your bottom line.     Over the past few years more and more retail stores rushed their business online, which means competition for customers is at an all time high.    Not only that but when you take the major players into consideration […]

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Implement these tips to increase brand recognition, increased customer retention and maximise your bottom line.  

 

Over the past few years more and more retail stores rushed their business online, which means competition for customers is at an all time high. 

 

Not only that but when you take the major players into consideration i.e. Amazon, E-Bay, ASOS. It can leave you feeling like David going up against Goliath. 

 

They have more money, more brand recognition, more everything. 

 

But don’t be discouraged. 

 

Turns out there’s one thing these giants are missing. 

 

According to a study carried out by Netsuite, this rise in online shopping also demands a significant rise in exceptional customer service. Which is typically something these huge faceless giants lack. 

 

Remember, “People hate being sold but they like to shop with friends!” – Ryan Serhant 

 

So, we’ve put together this kind of e-com “cheat-sheet” just for you. 

 

We’ve compiled tips, advice and examples from some of the top e-commerce brands out there. So you can win over your competition. 

 

1. Set up your customer service platform 

 

Okay so let’s dive right in. As previously mentioned, exceptional customer service is KEY. in fact, organisations who began working to improve their customer service reported an 84% increase in revenue!

 

We recommend setting up an all-in-one helpdesk ticketing system. 

 

This will quickly become your greatest asset when it comes to building a strong e-commerce brand. An all in one helpdesk ticketing system will instantly increase your ROI. 

 

Regardless of how or when customers contact you, a strong customer service platform keeps all past, present, and future client conversations in one place. 

 

Speak to one of our web developers today for more information. 

 

why customer service is important reason 1 revenue

2. Integrate and organise your inbox

 

Another handy tool is to connect your support inbox to your e-commerce website. This will massively help to streamline your workflow. 

 

A proper integration will allow your support reps to oversee a total breakdown of your customers recent purchases, previous chats/calls etc. 

 

This means you or your customer support team can respond to your customers quicker and with more context to every inquiry. The result: exceptional customer service and happy customers. 

 

Your customer service inbox should be kept organised at all times when you are running an e-commerce store. Otherwise queries are easily missed which can lead to bad reviews, lack of trust and a bad reputation. 

 

So make sure your inbox includes: 

 

  • Personalised folders for agents or teams
  • Priority folders sorted by severity of the request
  • Channel-based folders to separate submission sources
  • Folders for starred conversations you want to pay attention to
  • Time-based folders so nothing, and nobody, falls through the cracks

How to Keep Your Inbox (Super) Tidy With Gmail Labels | DragApp.com

How to organise your inbox – Google support 

3. Meet your customers on the channels they prefer 

 

In a world where everyone and everything is on social media, customers unsurprisingly have certain assumptions when it comes to communication

 

Online shoppers expect to be able to communicate and connect with the brands they are choosing to shop with over social media. 

 

But keeping up with the different channels inboxes namely Instagram and Facebook can be time consuming and hard to manage meaning customer queries again, could be easily missed. 

 

So rather than forcing yourself to stop and check all your different inboxes at various times throughout the day, funnel all of your communications through one inbox. 

 

You can do this via Facebook Business Suite. You can even create automated responses meaning it really is impossible to miss any customer messages.

 

Helping you better serve your customers needs and ultimately increase sales. 

 

Our social media team can help guide you through this process.

The Ultimate Guide to Facebook Business Suite

4. Send cart abandonment emails 

 

Did you know, the average e-commerce store loses 75% of their sales to cart abandonment. 

 

So we recommend integrating an automated “cart abandonment” email. 

 

Play around with different incentives to win these customers back, for example, a discount off their next purchase or a free gift. 

 

Figure out which incentive works best, then automate the cart abandonment email for a low-effort, high reward retention tactic. 

 

Sending a simple follow-up email will do great things for your return rate and ultimately your bottom line. 

Cart abandonment email example from Ruggable

 

5. Improve your SEO 

 

Okay so it is all well and good having an exceptional customer service experience in place for your customers but firstly, you need to make sure customers are finding their way to your site. 

 

This is where search engine optimisation (SEO) comes in. 

 

SEO uses organic search to drive potential customers to your website. The goal is to get your website to one of the top 4 search results on the first page of Google. 

 

This means when a customer searches for a product or service that you sell, your website will be shown. 

 

However, getting your website to show up at the top of Google, ahead of your competitors is no easy task. But thankfully Gekkoshot has over 15 years of experience in this niche. 

 

We’ve ranked hundreds of businesses across the UK and Ireland for their relevant search terms and we can do the same for you. Simply get in touch today to find out more. 

What are SERPs? Search Engine Results Pages Explained

6. Experiment with Paid Social Campaigns  

 

SEO partnered with paid advertising is a killer combo. SEO puts your product/service in front of the people who are directly interested in what you’re offering while paid advertising puts your product/service in front of more people who might not have previously considered their need/want for your product or service. 

 

Think of it like distraction marketing. 

 

Social media campaigns are excellent especially if you have an attractive product or service on offer that is likely to “stop the scroll.”  

 

You can even select your preferred audience which increase the likelihood that your social media reaches the right customers. 

 

Social media campaigns are one of the biggest drivers of e-commerce sales these days but the key is to treat it like an experiment at first. 

 

There’s a ton of competition in this space – which can be good or bad depending on how you position yourself. 

 

Test different creative assets, copy and demographics to figure out which reaps the biggest reward. 

 

Our social media can help guide or handle your social media paid ads, simply get in touch today for more information. 

 

Put these e-commerce best practices to work at your business 

 

All of these best practises will eventually become so ingrained in your e-commerce business plan that you won’t even notice. However, if you’re just getting started, don’t put too much pressure on yourself to complete each stage at once.

Begin with the fundamentals. Select the appropriate software and tools. Create simple automations and if necessary, take some of the burden off yourself by recruiting help from experienced digital marketers.

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