Warren Giffin, Author at Gekkoshot https://gekkoshot.com/author/admin/ Wed, 08 Mar 2023 16:37:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.4 https://gekkoshot.com/wp-content/uploads/2022/01/cropped-gekkoshot-email-g-32x32.png Warren Giffin, Author at Gekkoshot https://gekkoshot.com/author/admin/ 32 32 How SEO Services Benefit Small Business Owners in Belfast https://gekkoshot.com/how-seo-services-benefit-small-business-owners-in-belfast/ https://gekkoshot.com/how-seo-services-benefit-small-business-owners-in-belfast/#respond Wed, 08 Mar 2023 16:36:53 +0000 https://gekkoshot.com/?p=358913 Introduction Small businesses in Belfast face unique challenges when it comes to online marketing. With limited resources and smaller budgets, competing for search engine visibility can be difficult. Fortunately, SEO services can help. By optimizing your website for search engines, you can increase online visibility and drive more traffic to your site. In this article, […]

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Introduction

Small businesses in Belfast face unique challenges when it comes to online marketing. With limited resources and smaller budgets, competing for search engine visibility can be difficult. Fortunately, SEO services can help.

By optimizing your website for search engines, you can increase online visibility and drive more traffic to your site. In this article, we’ll explore how SEO services benefit small business owners in Belfast and how Gekkoshot can help.

What is SEO?

Search engine optimization (SEO) involves optimizing your website to improve its ranking in search engine results pages (SERPs). The goal is to increase your website’s visibility in organic search results, driving more traffic and reaching more potential customers.

How SEO Works

Search engines like Google use complex algorithms to determine which websites are most relevant and authoritative for a given query. SEO involves aligning your website with these algorithms, making it more likely to appear at the top of search results.

Search engines consider factors like website content, keywords, backlinks, and user experience when ranking websites. High-quality, relevant content, relevant keywords, backlinks from other websites, and a good user experience all contribute to higher rankings.

SEO Services for Small Business Owners in Belfast

Now that we understand what SEO is and how it works, let’s explore specific ways that SEO services benefit small business owners in Belfast.

1. Increased Online Visibility

SEO services can increase your online visibility. By optimizing your website for search engines, you can improve your search engine ranking and increase the likelihood of potential customers finding your site.

This is particularly important for small businesses in Belfast, who may have smaller marketing budgets and need an affordable way to reach a wider audience.

2. More Targeted Traffic

SEO can drive more targeted traffic to your website. By optimizing your website for relevant keywords, you attract users who are actively searching for products or services that you offer. This leads to more qualified leads and higher conversion rates.

Small businesses in Belfast benefit from this because attracting users who are actively searching for their products or services maximizes the impact of their marketing budget, leading to a higher ROI.

3. Improved User Experience

SEO involves optimizing your website to provide a good user experience, such as fast page load times, easy navigation, and mobile responsiveness. This can encourage users to spend more time on your site and engage more with your content.

For small business owners in Belfast, providing a good user experience can improve their website’s credibility and encourage users to return to their site. This leads to increased brand loyalty and more repeat business over time.

4. Better Local Visibility

Local SEO is particularly important for small business owners in Belfast. By optimizing your website for local search queries, you can increase your visibility in local search results and attract customers in your area.

How Gekkoshot Can Help

Gekkoshot is a digital marketing agency that offers a range of SEO services to help small business owners in Belfast improve their online visibility and drive more traffic to their website.

Our team of experts can help optimize your website for search engines, improve user experience, and increase local visibility. We’ll work with you to develop a customized SEO strategy that aligns with your business goals and budget.

At Gekkoshot, we believe in transparency and accountability. We’ll provide regular reports that show the impact of our SEO efforts and work with you to adjust your strategy as needed.

Conclusion

SEO services benefit small business owners in Belfast by increasing online visibility, driving more targeted traffic, improving user experience, and providing better local visibility.

By partnering with a digital marketing agency like Gekkoshot, small businesses can access affordable and effective SEO

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SEO with Zero Budget: Part 1 https://gekkoshot.com/seo-with-zero-budget-part-1/ https://gekkoshot.com/seo-with-zero-budget-part-1/#respond Mon, 25 Apr 2022 10:51:23 +0000 https://gekkoshot.com/?p=358599 At Gekkoshot, we realise that there is a certain stigma surrounding the SEO industry, with questions like ‘what exactly is SEO?’, ‘Is SEO worth it?’ and ‘Does SEO really work?’ Also did you know it’s possible to optimize SEO with zero budget? Whether you’ve heard of search engine optimization or it’s a completely new thing […]

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At Gekkoshot, we realise that there is a certain stigma surrounding the SEO industry, with questions like ‘what exactly is SEO?’, ‘Is SEO worth it?’ and ‘Does SEO really work?’ Also did you know it’s possible to optimize SEO with zero budget?

Whether you’ve heard of search engine optimization or it’s a completely new thing for you,  it is not hard to see why it can be a little confusing at first. 

 

SEO is simply optimising your website and all content in order to show google you’re relevant and popular, making you appear high in search results. It doesn’t take a rocket scientist to figure out that SEO directly impacts your sales!

However; This is not a sales pitch.

 

We are offering this advice for free, giving you some tips that you can implement completely by yourself. 

As an added bonus, we want to extend ourselves to you- you can call us to talk about SEO and ask any questions with no obligations. 

We like to operate with full transparency SEO, Belfast based and proud to serve Northern Irish businesses We have done SEO for hundreds of businesses just like you.

We realise that sometimes, you like to understand what it is before you invest, and we are more than happy to teach you the basics.

SEO yields a very impressive ROI and our goal is to help as many businesses as possible achieve their business goals. 

Below are some search engine optimization tips to help you get started on your journey of ranking your website high on google:

seo letters, seo with zero budget

Why is SEO important?

To make your website easily found by the right people, you need to optimise it correctly. 

This is done by using keywords that tie in with what your company is offering and what people are searching for when looking for it. 

Equally as important is making sure the content is interesting and relevant and you aren’t just throwing in a bunch of keywords in hope your website will reach #1 ranking score by tomorrow. 

SEO is a process and if you stick with it and work with google, you will see some great results. 

 

SEO with zero budget: How to do Keyword Research?

First of all, you will need to find out what your keywords are, and it’s not as simple as just guessing it from the title of your website. 

There are some great tools like Semrush that will tell you exactly what people are searching for when looking for what you offer, and with this information you can make better decisions. 

Most of these keyword finding software’s do come with a monthly subscription however with the use of free trials you can test them out and stick with the one that works best for you. 

(Getting files organised and storing documents with keywords and links to use for each is a great habit to get into). Google sheets is a great free tool to use for this. 

Keywords and Phrases should be:

  • Highly Relevant to your main page
  • Targeted to your customers
  • Not too competitive
  • Giving you a good overall search volume

Remember it’s better to have 2 or 3 solid keywords that are highly relevant than overfilling your page with too many. 

 

SEO with zero budget: Importance of Relevance 

Seeing a keyword that is highly searched might encourage you to use it, however this might just cause people to find your page annoying and irrelevant to what they’re looking for. 

The trick is to provide people with solutions so that they feel like they found what they needed on your site, and you can still jot in your call to action button with a link to your products. 

Google is great at spotting spams and misuse of keywords, and working against google might be a lot more detrimental to your business than you may think. It’s important to always work with Google and you won’t fail.

Now that you know the importance of SEO and how to get started on building up your keywords and utilising them in the best way possible, you can get started on optimizing seo with zero budget.  

If you need any help along the way, our in-house SEO specialists are here to help and you can reach us at any time. 

 

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SEO-Link Building and Establishing Authority. https://gekkoshot.com/seo-link-building-and-establishing-authority/ https://gekkoshot.com/seo-link-building-and-establishing-authority/#respond Mon, 04 Apr 2022 14:18:57 +0000 https://gekkoshot.com/?p=358418 We have provided SEO in Belfast for over 15 years – earning us the title of SEO experts in Northern Ireland – specialising in Link Building and having served hundreds of businesses in scaling their business through the top spots in Google. Building a great website is one thing, but knowing how to make your […]

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We have provided SEO in Belfast for over 15 years – earning us the title of SEO experts in Northern Ireland – specialising in Link Building and having served hundreds of businesses in scaling their business through the top spots in Google.

Building a great website is one thing, but knowing how to make your website appear first in google is another and we know the top SEO tricks to make google your best friend. 

Here at Gekkoshot we pride ourselves in the knowledge and skills that our team possess in search engine optimization, we specialise in link building techniques that you won’t get with any other agency.

Firstly, you’ll need to establish authority. This is done by creating two things:

  • Trustworthy links.
  • Great quality content. 

What you’re posting needs to be relevant, informative and useful for people to read, and using good links will show that you want to point people in the right direction. You’ll notice that google likes to reward this and if you keep those two points in mind, your website will rank high.

What exactly are Links? Link Building

Inbound links are HTML links that point you from one site to another and the more of these that are pointing to your website the better. These are used so that google can see what’s popular and trending at one time and give credit when seen fit. 

While lots of links are good, it’s important to draw a limit and not overdo it. Google doesn’t like spam and you’ll want to make sure your website shows the complete opposite. 

scrabble blocks of the letters SEO. Link Building for SEO.

How does Google rank a Website?

Knowing exactly how google works and what it looks out for when deciding which page deserves authority is probably the most useful SEO tool you’ll need. 

To establish if a page is worthy to be ranked high, google looks for:

E- Expert

A- Authoritative 

T- Trustworthy

If you have all three, you’re on the right track to having a high ranking website. 

Checking your Link Profile

Your link profile consists of all the inbound links pointing to your site. 

You can also build your link profile by creating your own links pointing to various parts of your website along with others linking to your website- those are internal links – these can be tricky – but there are some tips for pitfalls to avoid in internal linking that you can follow.

When you’re mentioned again and again, it shows that you’re popular, relevant and people are interested- there’s no reason why you wouldn’t be chosen to be ranked high. 

Creating a Healthy Link Building Profile

So now that you know what links are, here are some tips that will help you generate a healthy link profile, which will be irresistible by google. 

Appearing as honest as you can is the best way to go about earning those search engine rankings since trustworthiness is one of the most important factors. While there are people who try to cheat the system by using non organic links, it risks having a website completely taken down and that is something highly detrimental to a business. 

A healthy profile is one that uses links created fairly and has earned links rather than manipulated ones. It’s simply better to work with google rather than against. 

An Editorial Link is when a site is linking to yours, which you’ll only get if your website is relevant and trustworthy. Creating great content is therefore not only good to drive organic traffic, but to encourage other websites to want to reference you which is ideal for your link profile. 

Using Relevant Links is another important factor to consider, which will automatically increase your content relevance. Writing a blog on makeup and linking to makeup tips, (as long as it’s not a competitor) will make for an informative and worthy of reading blog. 

So now that you know about link building, you can create a healthy website using trustworthy and relevant links combined with good content

It’s always a good idea to contact SEO experts who can guide you through the process of creating a great website. Experts like ourselves specialise in helping businesses achieve their seo goals so they can focus on their business. 

If you’d like to speak to one of our experts, feel free to contact us and we’ll help you with your goals. 

 

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SEO 2022 : Top Tips For Ranking This Year https://gekkoshot.com/seo-2022-top-tips-for-ranking-this-year/ https://gekkoshot.com/seo-2022-top-tips-for-ranking-this-year/#respond Wed, 23 Mar 2022 16:34:13 +0000 https://gekkoshot.com/?p=358408 SEO is ever changing and SEO 2022 is going to be no exception to this – there’s a lot that goes on behind the scenes in making sure your website is ranking high on Google. We provide SEO services in Belfast and stay on top of the latest trends and changes in Google’s algorithms so […]

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SEO is ever changing and SEO 2022 is going to be no exception to this – there’s a lot that goes on behind the scenes in making sure your website is ranking high on Google. We provide SEO services in Belfast and stay on top of the latest trends and changes in Google’s algorithms so that we can continue our track record in ranking our client’s number one on Google.

Search Engine Optimization is all about making sure your website is easily reached and that when searching for relevant keywords, your website ranks the highest.

In 2022 SEO Belfast specialists like ourselves are focusing on the following:

Site Speed 

When determining websites to rank high, Google pays close attention to a site’s speed and how long it takes for a person to find what they’re looking for. 

Google will look into details such as 

Bounce rate refers to someone clicking in and out of your Website, meaning they didn’t stay engaged. This could be down to long loading times or confusion regarding where to find certain information. Your goal should be to keep your bounce rate as low as possible. 

 

Creating New Content and Refreshing Existent Content

Keeping your website updated with fresh content shows Google that you’re staying engaged with your site and are uploading relevant information regularly. This is a great way to build up your keywords which make your website easier to find when those keywords are searched in Google. 

Blogs and articles are great ways of creating content and you can vary them every week, remembering to make them relevant to your business and the services you provide. 

Refreshing existing content on your website can also prove itself time worthy and helps you regain your traffic and rankings. 

 

Making Site Mobile-Friendly 

Most people access the internet using their mobile phones and a website would simply be useless if it wasn’t functional both on a computer and a phone screen. We all know that we’re quick to click out of a website if it doesn’t make sense or if it’s difficult to navigate, so prioritising a mobile friendly website will be beneficial for your business. 

 

Optimising for Different Search Mediums

Optimising is not only relating to words nowadays but also voice overs and images. Every detail counts when it comes down to optimising for your website and you’ll find that when you start prioritising them, your google ranking will improve. 

 

Providing a Positive User Experience 

Making sure your Website provides an overall positive experience for users is key especially considering the fact more people are shopping online since the Pandemic. This means many people who weren’t so familiar with online shopping before are now used to browsing digitally. 

You can ensure your website provides a positive user experience by:

  • Having an SSL certificate.
  • Making sure your site speed is good.
  • Making navigation around the Website simple. 

Using Keywords

Knowing what keywords you should be focusing on is a great start. This is what people search when looking for your website so including them within your pages will bring you traffic. 

If you’re not sure what your keywords are, there are plenty of keyword search tools available online that will tell you what your keywords are. Here at Gekkoshot we can do this for you and keep track of including these within various content on your website. 

Google Analytics is a powerful SEO tool and if you’ve done any research on search engine optimization you’ve definitely come across this.

Google Analytics helps you track:

  • User Behaviour
  • Site Traffic
  • Conversions

Search engine optimization comes with a lot of information and various hacks and you don’t need to worry about mastering all of them. 

At Gekkoshot we will help you get your website Ranking high on search engines like Google and maintain this through content creation and other tools. We pride ourselves in creating the Best Web Design in Belfast.

If you’d like to find out more about our services, feel free to contact us and we will be happy to hear about your business and guide you on your SEO 2022 journey. 

 

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The 10 Most Effective Ways To Increase Your Conversion Rate https://gekkoshot.com/10-most-effective-ways-to-increase-your-conversion-rate/ https://gekkoshot.com/10-most-effective-ways-to-increase-your-conversion-rate/#respond Wed, 14 Jul 2021 07:17:48 +0000 https://gekkoshot.com/?p=24611 All website owners aim to increase the amount of traffic that comes to their website. However, just because there are more visitors doesn’t mean that they are converting, such as downloading a PDF, joining your email list or making a purchase. Here we will look at the 10 most effective ways to increase your conversion […]

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All website owners aim to increase the amount of traffic that comes to their website. However, just because there are more visitors doesn’t mean that they are converting, such as downloading a PDF, joining your email list or making a purchase. Here we will look at the 10 most effective ways to increase your conversion rate and how you can change your web design to improve your customer’s journey.

What Is A Good Conversion Rate?

A conversion rate is the percentage of website visitors who complete the desired goal. These actions include email signups, completing a purchase, downloading a brochure and so much more.

Many people inquire what a good conversion rate is however this will vary depending on the type of business you own and the type of landing pages you have created. Increasing your website’s conversion rate means that more of the traffic coming to your site will convert into actions that will grow your business. 

When it comes to improving your conversion rates it is important to have a clear understanding of who your audience is and the goals you would like to achieve. Tracking these goals will help to ensure your business is moving forward and will help to highlight any issues that need to be fixed. Here are 10 effective ways to increase your conversion rate and to help your business move in the right direction. 

 

10 Tips To Help Increase Your Conversion Rates

 

1. Use Effective Headlines

Headings are one of the first things that a visitor sees when they visit the landing pages of your website. A heading is used to explain what your business is offering in one sentence and will entice visitors to scroll through your page. There are different types of headings that you can use to attract customers and show how your page will help to answer their questions, solve one of their problems or teach them something new. 

The Direct Heading:  This type of heading is to the point and explains clearly what your page is about in one sentence. These are great if your target audience wants a quick fix and doesn’t have time for puns or humour.

The Problem Solving Heading: This type of heading will provide your website visitors with a specific answer to a problem they are experiencing. This helps to build a relationship with your visitors as you are relating to how they are feeling and know how they can overcome this issue.

The Command Heading: This heading instructs your visitors to take action that will give them benefits. For example, ‘Improve your conversion rates with Gekkoshot. Start your free trial today.’ These headings tell visitors to carry out specific tasks by instructing them to click on your CTA buttons.

A/B Testing Headlines: If you are unsure of which headline to choose for your landing page the best thing to do is A/B test your headlines and see which one your visitors are attracted to the most. This will help you to see which type of headline encourages your visitors to take action so you can use them again in the future.

2. Add Testimonials and Customer Reviews

Adding testimonials and reviews to your website is a great way of building trust with your visitors and encouraging sales. Testimonials will show visitors the benefits that your current customers have experienced after using your products / services and may encourage them to convert into customers themselves. This is also beneficial for B2B websites as testimonials will show the range of different businesses that your company has worked with and how you have helped their growth.

Using testimonials to increase your conversion rate

 

Testimonials and reviews be placed throughout your website in different ways:

  • You can place them under an offer you are promoting as it shows that the products / services that you are selling are reliable. 
  • You can use a slider module on the different pages that will showcase your reviews.
  • It is a good idea to add the name and image of the customer or a company logo as it will help to build trust with your website visitors. This will show that your reviews are of high quality and are not fake.
  • Create a testimonials page on your website that visitors can read. This can include case studies and success stories that will show how your products / services helped to solve problems your customers were experiencing. This will have a positive effect on your visitor’s buying behaviours and will convert them into customers.

 

3. Strengthen Your CTAs

A landing page is created by business owners to encourage conversions from their visitors, whether it is an email signup, a video view or making a purchase. By using a strong CTA (Call To Action) you are encouraging your visitor to carry out a specific task. Knowing where to place your CTA buttons is key to increasing your conversions. Here are three viewable positions that you can use to place your CTA:

  • One of the most viewable positions on a website is above the fold. This refers to the top of a landing page that is visible without scrolling on your desktop. This placement is beneficial for conversions as it will draw your visitor’s attention to your CTA as soon as they enter your website.
  • The middle of the page is where you would explain the products / services you are offering in more detail. Here you can place a ‘Learn More’ or a ‘Explore More Features’ CTA where visitors can read more information about your company before deciding to make a purchase.
  • Adding a CTA to the bottom of your page will help to conclude the page and give an overview of the products / services you are offering. This can be in the form of a fixed navigation bar or a slider. Here you can repeat one of the offers you previously used above or encourage visitors to sign up to your mailing list or get in touch.

 

4. Easy To Navigate

Navigation is essential in increasing website conversions. Poorly navigated sites will lead to higher bounce rates, less time spent on the site and lower conversion rates. Websites without a clear journey or structure will also be confusing for visitors and will create a negative experience.  

effective web navigation to increase conversion rates

 

The main goal to keep in mind when building a website is to lead your visitors towards the end of the sales funnel and convert them into customers. There are different ways to improve the navigation on your site including website optimisation, clearly laid out content, clickable buttons and menus that are easy to follow. 

Whether you are building a website from scratch or updating your current website’s navigation, it is important to keep your customer’s journey as a priority to provide a smooth shopping experience and in the long run, increase your conversion rates.

 

5. Mobile Optimization

A majority of website users now visit landing pages using their mobile devices. This is why it is important to ensure that your website is mobile optimised. This can include ensuring the pages are responsive, the text is readable, images are clear to see and buttons are clickable. If your website is not optimised for mobile devices you may be missing out on important conversions.

 

6. Remove Distractions

It is important that landing pages are clearly laid out and are easy to navigate. Their priority is to educate your website visitors and encourage conversions through strong CTAs. Distractions on your page could lead visitors astray and prevent them from carrying out specific tasks. Remove unnecessary media from your landing pages alongside animations and striking colours that may distract away from the CTA buttons.

Effective ways to increase your conversion rate

 

7. Page Load Speed

Page load speed plays an essential part in increasing your website conversions. In 2021 we now expect websites to load instantly and don’t have the patience to wait for the pages to load. Increasing the speed of your website will help to increase conversions as it will encourage visitors to stay instead of using a competitor’s site.

You can test the speed of your website by using the website GTmetrix. This will help you to monitor your website’s performance, give you scores on each page and show you tips on how you can improve your site overall.

 

Increasing page load speed to increase your conversion rate

 

8. Add Live Chat To Your Site

Customers who visit your website may have questions about your products / services. If they have to send an email or contact customer services for answers this could lead to a missed sale or conversion. This is why adding a live chat to your website will come in handy as it allows customers to get answers from the company instantly.

Live chat tools are simple to add to your website. They provide customers with immediate solutions to their questions and will have a positive effect on your conversions and in turn increase revenue.

 

9. Use Complementary Colours

Colours have a great psychological influence on the brain and will have an impact on the actions carried out by your website users. Colours can make us feel different emotions and react in certain ways. For example, grey is recognised as ‘peaceful, neutral and calm’ while red is ‘ exciting, youthful and bold’.

how colour psychology can have a positive effect on your conversion rate

The colour scheme that you use on your website plays an essential part in increasing conversion rates. It is important that you choose colours that will complement each other and promote certain emotions as this will encourage website users to stay on your landing pages for a longer period of time. As a result, the longer visitors stay on your website the higher chance they will convert into a customer.

10. Quality Content Over Quantity

Content plays an essential part in increasing customer conversions. According to the Content Marketing Institute, content marketing conversion rates are six times higher than other methods. 

It is important to educate website visitors about your business and the products / services you are selling. This can include background stories, case studies, statistics and advice. The content you create must be unique as it will prevent duplicate content and Google will love it!

Before writing a blog or content for web pages, it is a good idea to read other blogs for inspiration, however, when you are writing the content remember to put this information into your own words. To check how authentic your content is and to prevent plagiarism you can use the site DupliChecker. Here you will receive a percentage of how unique your content is and what sentences you need to make changes to.

 

How content can effect your conversion rate

Effective Ways Of Increasing Your Conversion Rates

Improving conversions is a never ending process that requires time and dedication. By practicing the 10 effective ways that you can increase your conversion rates above you should be able to see an immediate improvement in your sales and customer engagement.

At Gekkoshot we understand that running a business is time consuming and that not everyone is able to invest time into their website. For more information on how we can help to improve your website and increase your conversion rates get in touch with us today and see how our web design services can benefit your business.

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COVID-19 Micro-business E-commerce Grant https://gekkoshot.com/covid-19-micro-business-e-commerce-grant/ https://gekkoshot.com/covid-19-micro-business-e-commerce-grant/#respond Sat, 06 Feb 2021 11:42:31 +0000 https://gekkoshot.com/?p=8172 Up to £5K in funding for your business Gekkoshot is a Supplier Supporting The New COVID E-Commerce Grant Apply as soon as possible as the grant will close to applications when funding runs out.   For – Website Upgrade – New Website – SEO – Social Media Marketing (5 min read) Quick Call – 028 […]

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Up to £5K in funding for your business

Gekkoshot is a Supplier Supporting The New COVID E-Commerce Grant

Apply as soon as possible as the grant will close to applications when funding runs out.

 

For – Website Upgrade – New Website – SEO – Social Media Marketing

(5 min read)

Quick Call – 028 9521 9358

START HERE

 

The latest grant from the NI government is perfect for any business based in Northern Ireland who has been:

  1. Trading for least 2 years
  2. Has an existing online presence such as a basic business website, online marketplace or social media channels.
  3. Your business has physical, retail premises in Northern Ireland (e.g. high street shop, sales/trade counter, etc).
  4. If your business is not exclusively retail then more than 50% of your turnover must come from the retail part of your business

Its specifically designed to help micro-business retailers develop their sales online.

Eligible businesses will be able to receive a maximum grant of £5,000 towards up to 80% of eligible costs.

How it works

 

INVEST NI will reimburse successful applicants for 80% of the costs once the project has been completed.

Projects must have a minimum of £1,250 of eligible expenditure

So for example if you wanted to maximise the full grant available, a Digital Marketing Package costing £6250 would only cost you £1250.  On a smaller solution of £1000, £800 would be funded and you have only £200 to pay.  We will customise your package based on the best fit for your business.

The package can contain work to upgrade your current e-commerce website, create a new e-commerce website, help with Search Engine Optimisation (SEO), Social Media Marketing and paid social media ads.

At Gekkoshot we can give you a customised plan for all of the above with most clients finding this can cover 6 – 12 months of work based on their requirements.

Imagine, a new website and all your online digital marketing needs taken care of for the next few months and all funded up to 80% of cost.

This particular scheme is focused on micro-businesses retailers – those employing less than 10 people, with retail premises and which derive the majority of their turnover from retail customers.

The grant is specifically for helping micro-business retailers to pivot to online selling and grow their business online.

Some of the eligible activities covered by the scheme include:

Engaging the services of a supplier to review your current digital marketing capabilities and online sales channels, develop an e-commerce strategy,

In laymans terms, doing a full audit of how your business is making the most of selling online and giving you a customised plan thats perfect for your business. This plan will include Search Engine optimisation (SEO) to help drive traffic to your website and Social Media Marketing to help get your business noticed on social media.

Develop or enhance your e-commerce website or online presence to drive increased sales

At Gekkoshot we are e-commerce experts and work with some of NI’s largest online retailers. We have 14 years web design and development experience and we know how to engage with and convert your browsers to buyers!  Building or upgrading e-commerce websites is our expertise.

As a micro-sized retailer, you are eligible if:

  • Your business operation is based in Northern Ireland.
  • You are a micro-sized business, trading at least two years and employing less than 10 full-time equivalent staff in Northern Ireland.
  • Your business has physical, retail premises in Northern Ireland (e.g. high street shop, sales/trade counter, etc).
  • If your business is not exclusively retail then more than 50% of your turnover must come from the retail part of your business (i.e. you are not primarily a manufacturer or producer, etc).
  • Your business has an existing online presence such as a basic business website, online marketplace or social media channels.
  • Your business has a physical product, or a range of physical products, that can be sold online and shipped to customers.
  • Your project is not receiving any other public funding such as government or European Union funding.
  • You are able to complete your project, pay your supplier and make a claim within the next 6 months.

How to proceed

 

START HERE

 

✅ Or Get in touch with us today, we have offices in Banbridge and Belfast as we can give you helpful advice and guidance for your business and also how to apply for this grant.

✅ We will provide you with a customised quote made solely for the your business, one that will help your business succeed online in YOUR market.

✅ We will also help advise you in regards to your grant application

 

We recommend you apply as soon as possible as the grant will close to applications, either:

 

  1. When the available budget is fully allocated: or
  2. On the closing date of 6pm on Friday 12 March 2021, whichever comes first.

Full details on criteria, eligibility and Guidance Notes on how to apply are available on nibusinessinfo.co.uk/mbeg

Quick checker for Eligibility – https://www.investni.com/micro-business-e-commerce-grant

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How To Effectively Do Internal Linking https://gekkoshot.com/how-to-effectively-do-internal-linking/ https://gekkoshot.com/how-to-effectively-do-internal-linking/#respond Thu, 28 Jan 2021 16:22:41 +0000 https://gekkoshot.com/?p=8104 Internal links are one of the most important link building strategies within your SEO strategy, however, this process is often neglected by a lot of marketers. We often focus on building quality backlinks to build our credibility and gain trust with Google, but what about the effects that a strong internal linking strategy can have […]

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Internal links are one of the most important link building strategies within your SEO strategy, however, this process is often neglected by a lot of marketers. We often focus on building quality backlinks to build our credibility and gain trust with Google, but what about the effects that a strong internal linking strategy can have on your website? Linking within your site pages can seem like an easy task to complete, but doing this strategically is something that hasn’t been widely talked about. Here are our 6 top tips on how to effectively do internal linking on your site.

 

What Is An Internal Link?

First things first, let’s get back to basics and explain internal links in more detail. An internal link will connect one page of your website to a different page within the same website. The source domain and target domain of these internal links will be the same. 

Your website users will use these links to navigate through your site so they can easily find the content they are looking for. Search engines will also use these links to navigate through your site. They will not see your site’s page if there are no links directing them to it.

 

Strategies That Will Help You To Build An Internal Linking Strategy

 

Adopt Orphaned Pages

Have you ever wondered why some of your pages don’t rank in Google’s organic search results after it has been published? One of the reasons behind this could be that other pages within your website don’t link to them.

You can fix this by adopting the orphaned pages within your site and internally linking them to relevant pages as they can help to increase conversions on your site. You will be able to view the orphaned pages on Ahrefs using the site audit feature.

 

Develop Topic Clusters 

To begin your internal linking strategy, your first step should start off by making a list of the hub pages within your site. These will help you build out topic clusters and gain a better understanding of your site’s architecture. 

A topic cluster will have a target page in the middle that is surrounded by supporting pages. These pages will all link to the target page, however, these supporting pages will not link to each other.

When you are creating your internal linking strategy it is important that your message is always clear. To achieve this you must group posts together that are relative to help show Google how they interact with each other within your site.

You can also do this by linking related products together. This will help you to build a better topical cluster for your web visitors. As a result, Google’s site crawlers will be able to connect the dots about the topic of each content. Overall, this process will improve your website’s chance of ranking in organic search.

 

Find Your Power Pages and Link Down 

To effectively complete this point, you should figure out which pages on your site receive the most traffic. These pages are known as your ‘Power pages’. They will play a key role within your internal linking strategy.

Once you have identified your power pages, you can now start to use these to link out to other pages on your website. 

It is a good idea to start off by finding out the keywords that your website users have typed into search engines to find your power pages. You can then use these keywords to find related pages on your site to link to. 

 

Choosing The Right Anchor Text 

When you are building an anchor link within your site, it is a good idea to use exact match anchor text when linking to the page you are using to rank for the target keyword. 

To effectively complete this step you should add a few words before and/or after the exact match anchor text to create a partial match variation. Each anchor text variation that you use should fit seamlessly to the content of the page you are using. 

However, adding too many exact match anchors on your website will be a red flag to Google that will show them that you are trying to rank higher within their search engine.

 

Replace Broken Internal Links

Broken pages will make it more difficult for search engine’s crawlers to index your website. If your site has been published for a while, some of your page’s URLs may have changed for a number of reasons. This is normal as your website’s content will constantly need to be updated with relevant and more up to date information. 

It is essential that you identify these broken URLs and replace them with the current URL that you are using or a link that leads to a related page on your site. One of the ways that you can identify these broken links is using Ahrefs by navigating to “Best by links” in the Pages menu. Then you should open the HTTP Code drop-down menu, and select 404 not found.

 

Limit Internal Links

On top of building your topic clusters, you can also carry out an audit of the pages on your site to ensure that your strategy is consistent throughout all pages. You can start this by uncovering the pages that have a high number of internal links.  We recommend using Link Whisper to complete this step.

You should remove these links and replace them with links from relative clusters. It is important that you avoid linking to pages outside of the clusters you have created.

Just like with inbound internal links, you can organize your outbound external links from the same page to show you those with the most links pointing away from your site.

Now that you know how to effectively do internal linking on your website, it is time to start working on your strategy. If you would like to know more about internal linking and how this can play an essential role in ranking your on Google’s organic search, talk to one of our SEO consultants Belfast today.

 

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7 SEO Trends to Know for 2021 https://gekkoshot.com/7-seo-trends-to-know-for-2021/ https://gekkoshot.com/7-seo-trends-to-know-for-2021/#respond Wed, 13 Jan 2021 10:09:45 +0000 https://gekkoshot.com/?p=8030 To rank top for your SEO it takes a lot of attention to the metrics. Including traffic, backlinks, and social shares and that’s just to name a few.  We’ve created a guide that gives you up to date methods for Search Engine optimization trends to anticipate for 2021. This will allow you to keep ahead […]

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To rank top for your SEO it takes a lot of attention to the metrics. Including traffic, backlinks, and social shares and that’s just to name a few. 

We’ve created a guide that gives you up to date methods for Search Engine optimization trends to anticipate for 2021. This will allow you to keep ahead of the game with your SEO strategy. 

Here’s our 7 top tips on the methods you should use in your SEO strategy for 2021.

1. Mobile-Friendly sites will rank better 

Google rolled out its mobile first indexing in 2019, meaning search engines look mostly at the mobile version of a site, considering this is the primary version over the desktop version. Figures show that 73% of internet users will use their mobile phone to access the internet by 2025. You can use Google Search Console to run a mobile usability report. 

Making sure that Google can crawl your URLs, and you don’t have a ‘disallow directive’ in place can make your site more user friendly.

2. Artificial Intelligence will have a big impact on SEO

 Artificial intelligence is changing how internet users interact with content, Google’s Al algorithm is worth taking note of, this is called RankBrain which plays a crucial part in Google’s ranking. 

So how do you optimize your SEO for RankBrain? SEO experts believe that things like time spent on page and click-through rate, using engaging content with useful content will keep readers on your page for longer. You can use an On-Page SEO checker to help you see the strengths and weaknesses of your page such as backlinks, readability, and many more.

3. Using Voice Search Will Not Impact Search Queries 

Innovations like Alexa, Google Assistant and Siri means voice activated technology has majorly improved. To optimise your voice search, make sure you take serious consideration into the keywords you use. You should identify longer phrases that people use in everyday conversation.

4. Featured Snippets Are Crucial

You won’t have to create long term content, when you type something into Google you will notice a box at the top of the SERPs, this is a snippet. Getting your snippet featured is a really effective way of getting onto the first page of the search results. Snippets also gain serious traffic over competitors. 

Snippets are often structured as Q&A’s or in bullet points. Rich snippets come in the form of images, star-based reviews, product prices, and similar bits of information.

5. Long-Form Content Will Help Improve SERPs

Using long reads with more than 2500 words get 2 times more traffic and 5 times more shares. Start focusing on long-form content to achieve higher search rankings, although it’s important that your content maintains quality. You want to give your users information that keeps them engaged and that they want to share. 

You should do this by breaking up your content into sections with H2 and H3 subheadings to make it more scannable. Subheadings are really important for mobile sites. You should include easily shareable links that users can share with the click of a button.

6. Video should play a role in your SEO strategy

 

If you aren’t creating or using video content, you should definitely start. YouTube has now over 1 Billion followers, if you are creating a video channel, you should optimize the name and description, not just with keywords; but with user-friendly content so users know exactly what your channel is about. 

7. Local Search listings will impact SEO Strategies

Most people use the internet to find local goods and services, this is part of the zero click searches and it’s being classed as the new normal by SEO professionals. 

With zero click searches the users query is answered by the SERP itself, meaning they don’t need to even click on any of the ranking results. Zero click searches are mostly local searches that show the results on the SERP in what’s been dubbed a ‘local pack’. 

You can do this by creating a Google my Business listing, and getting strong backlinks. 

To keep up with new SEO trends in 2021, get in touch with us at Gekkoshot

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4 reasons you should be using Twitter for your business https://gekkoshot.com/4-reasons-you-should-be-using-twitter-for-your-business/ https://gekkoshot.com/4-reasons-you-should-be-using-twitter-for-your-business/#respond Tue, 05 Jan 2021 11:25:41 +0000 https://gekkoshot.com/?p=7142 Twitter is one of the best platforms to use for keeping up to date with the latest trends, celebrity gossip, popular TV shows, and top news stories.    A lot of businesses are adding their business to Twitter because more businesses are seeing the potential audience they can reach for their business on Twitter. Twitter […]

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Twitter is one of the best platforms to use for keeping up to date with the latest trends, celebrity gossip, popular TV shows, and top news stories. 

 

A lot of businesses are adding their business to Twitter because more businesses are seeing the potential audience they can reach for their business on Twitter. Twitter has so many features and tools that you can use to get your business more recognised. 

 

Here are our 4 benefits on why you should be using Twitter for your business:

 

1. Helps build brand personality and gain more brand awareness

The way in which you write your tweets, engage with posts, interact with users allows you to build your brand’s personality, and gain more brand awareness. 

 

Using Twitter for your business allows you to share information efficiently, interact with your target audience, post valuable content/information so your audience is likely to like or retweet your content, which then is shared with their followers. It’s important to note that any information/content that you post should match your brand’s voice and tone. 

 

Keeping your conversations and topic in line with your tone and voice will allow a consistent and engaging personality to be shared, people like consistency so it’s important that you follow through with this in terms of content matching to brand values, etc. 

 

If you feel like you need to refresh your Twitter strategy for your business, Twitter has an Organic Tweets starter kit worksheet to help businesses display the correct tone of voice. 

 

An example of a business that does this effectively is ASOS who sells clothing, and beauty products for all ages and genders They use twitter to gain engagement through funny relatable tweets, so they are getting coverage on Twitter through likes and retweets. 

 

You should be engaging with your audience through comments, mentions, and replies this allows users to see your engaging with them and means you have more of a chance of popping up on non-followers newsfeeds. Doing this will make people want to interact with your brand more when they know they are getting a reply/like/retweet back which will boost brand awareness. 

 

There are 3 things you as a business should definitely be doing with your audience on Twitter:

  1. Supporting causes that users personally support 
  2. Liking comments, replies and always responding to customers
  3. Showing your brand personality through tweets, replies etc

 

2. Cultivate a brand community

As conversations can happen so easily between brands and their audience on Twitter, this is the perfect opportunity for brands to take advantage and build a brand ‘community’. Having your brand engage with their following, making and joining in on conversations, liking, and replying to users can build a loyal audience for your brand. 

 

Studies have shown that consumers want brands that will connect them with likeminded people and build communities that consumers can belong to, therefore this is a major advantage for a business choosing to showcase their brand on Twitter

 

For example, Netflix created a ‘Netflix CS’ page which is their customer service page where they interact, reply, join conversations and like comments through this page. This is where a community of Netflix users come to interact with Netflix.

 

 

3. Give customer support and gather feedback

Advanced brands are now using Twitter as their customer care, market research, and marketing tool, where they get insights for every part of their business. Using Twitter to research brands and give feedback is very easy, brands can use this to provide support to customers and collect important feedback. 

 

Well-known companies such as Boohoo have set up an account that’s completely dedicated to providing customer support. They also use this account to get feedback which they can use for reviews and use for research. 

 

4. Can gain valuable consumer insights

 

Overall Twitter generates around 5000-7000 tweets per second from users, this highlights the effectiveness it has as a conversation platform. These conversations can be used as insights to help you research trends that your audience is interested in, making it more likely for you to get engagement from them. 

 

Brands that are using Twitter for insights go across all sectors such as Pretty Little Thing which is a clothing brand to Apple a technology company. Using Twitter can allow you to see the latest in consumer trends and preferences. Using the Twitter explore page you can see topics and hashtags that are trending in your area, so you can see what topics and hashtags are important to your audience.

 

 

For any Social Media Management inquiries, get in touch with us at Gekkoshot

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Using the best hashtags for your social strategy https://gekkoshot.com/using-the-best-hashtags-for-your-social-strategy/ https://gekkoshot.com/using-the-best-hashtags-for-your-social-strategy/#respond Tue, 29 Dec 2020 12:00:50 +0000 https://gekkoshot.com/?p=7069 Hashtags are a crucial part of your social media marketing strategy, using hashtags allows your audience to find you easily and it’s an easy way to find relevant content to display.    Instagram and Twitter are where hashtags are mostly used, and if you aren’t already utilizing hashtags on these platforms then you should definitely […]

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Hashtags are a crucial part of your social media marketing strategy, using hashtags allows your audience to find you easily and it’s an easy way to find relevant content to display. 

 

Instagram and Twitter are where hashtags are mostly used, and if you aren’t already utilizing hashtags on these platforms then you should definitely start. Before you fire just any hashtag alongside your post, you should know which ones are popular and be tracking the use of your chosen hashtags. 

 

How to use hashtags to your advantage 

 

You can use hashtags in various ways throughout many social media platforms, you can use trending hashtags to attract users to your content, use your own branded hashtags, or use an incentive hashtag to get your audience to share their own content using your hashtag. 

 

Now you see how simple implementing effective hashtags can be, here are our top tips on the best ways to implement hashtags into your social media strategy. 

How can you find the best hashtags for your content?

 

If you have an idea of hashtags that you would like to use, then you should first use the search bar on the social platform to see if its a popular hashtag and search other related hashtags to see if there’s any more suited to your content that will gain you more attraction. 

 

If you want to search hashtags for Twitter, we recommend that you use RiteTag, which will give you a list of other related hashtags when you type in your chosen hashtag. It also tells you how many tweets use a certain hashtag per hour, retweets, and people that are seeing the tweet per hour. This tool uses color-coding to indicate what hashtags are currently popular ranging from green (popular hashtag) to red (overused). 

 

You can also use RiteTag for Instagram hashtags, but it doesn’t give you as much in-depth information as it does for Twitter. You can check how many people are using the hashtag, how many posts use that hashtag, and how many people follow that hashtag. 

 

You can use Sprout Social to review how certain hashtags are performing, using their listening tool you can find out what people are talking about, and the topic that it’s based around; this means you can choose a hashtag around these topics so you can be assured it will be effective and get engagement

 

How many hashtags do I need to use throughout each social channel? 

 

  • Twitter (2 hashtags)
  • Facebook (2 Hashtags)
  • Pinterest (0 hashtags)
  • Instagram (between 25-20 hashtags)
  • LinkedIn (2-3 hashtags)

How to monitor the performance of your hashtags?

 

If you want to monitor your hashtags on Twitter you can use Twitter analytics. Using hashtags allows you to boost your organic traffic, but you should be tracking hashtags to ensure your maximising performance. 

 

Using Sprout Social you can monitor how your hashtags are performing in terms of popularity, reach, interactions, and users across all platforms. 

 

Which hashtags should you be tracking? 

 

You will be using various types of hashtags throughout your posts over social media, so here’s each one grouped and why you need to track them. 

 

Tracking branded hashtags 

 

Branded hashtags mean tagging your company within the hashtag, for example, Microsoft uses #Microsoft. Some businesses may make reference to a certain product or service besides the hashtag if they are posting about that product or service for example #MicrosoftOffice. 

 

Tracking branded hashtags means you can see if people are talking about your business directly, you can use tools like Sprout Social or Hootsuite to monitor conversations around your branded hashtag. 

 

Tracking trending hashtags

 

You can use Twitter to check what hashtags are trending by tapping the magnifying glass to see Twitter explore. Underneath the hashtag allows you to see the number of times the hashtag has been used, so you can see if it’s going to be a popular hashtag to use within your content. 

 

Tracking event hashtags 

 

If you’re hosting, attending, or posting about a large event you should be hashtagging about it.  Taking part in live-tweeting is the best way to get attraction around your event. You can use Hootsuite or Sprout Social to see how many users engaged with your hashtag and if you gained any followers or reach from it. You could use the Social Listening tool on Sprout Social to search for event hashtags that are trending to find related topics. 

 

Tracking Ad Hashtags

 

Using a hashtag for ads helps to create hype around a certain thing that your business is doing. For example, Apple uses different hashtags for different iPhone launches for example IphoneXS. Creating new hashtags for the launch of a product or service will build new attraction to the ad, tracking this is also effective for comparing to other ads to see what is most engaging for your audience. 

 

For more advice on hashtags for your social strategy, get in touch with us today at Gekkoshot

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